Increasing organic web traffic is a common and critical goal for many businesses. Since organic traffic comes from users looking for your specific product or service, getting more of those users on the page is a great way to find qualified leads and increase sales.
Investing time and resources in campaigns that generate organic traffic often has a high ROI and may even require less investment than paid search ads. Below is a panel of ukbusinessupdates.com Business Council shared 15 low-cost strategies to increase your organic search engine visibility and subsequent website traffic.
1. Post reviews and testimonials
Google prioritizes companies that have favorable Google reviews, and online testimonials aggregators (like Clutch) dominate traffic and SEO. In the same way employees focus on Glassdoor, customers are increasingly looking to testimonials and reviews to gauge what the customer experience will be like, so focusing on these efforts will increase credibility. Although they take time, they do not cost money. – Mark Rickmeier, TXI
2. Publish internally and externally
Blog regularly on your own digital properties and publish content on external sites. Then share that content on social media channels and in email marketing articles, and even use it as printed attachments in proprietary marketing materials. You should also always include your website URL in your company email signatures and on all your social media profiles. – Stacey Burke, Stacey E. Burke, PC
3. Make use of relationships
Take advantage of your partnership and customer relationships! Publish content pieces co-branded with your partners, customers, or sometimes both. This way you get to grips with your own marketing efforts and theirs, doubling or even tripling the attention. A co-branded case study with a client or an infographic created with a client and a partner are great examples of this strategy. – Esther Kestenbaum Prozan, Flowspace, Inc.
4. Create material for thinking about leadership
Publish a company blog, and even one post a month is better than nothing. Link to interesting articles in your space and answer questions about Reddit, Quora, HARO, etc. to get more exposure for your business. It’s simple and only takes time, not money. – Aviv Shalgi, Simplified solar energy
5. Tap other existing audiences
Check out the top 100 podcasts relevant to your industry. Contact the hosts or their team with why your unique positioning and messaging would be relevant to their audience. As an extra draw, create something that can be given away and that adds value to the listening audience. This added value is accessible to listeners who visit the URL you provide with an email port. – Cody Jefferson, Embrace the lion
6. Connect Social Content to Your Website
Use your social media to draw people back to your website. Ask questions and answer them in a blog. Share information and education in videos, photos and posts, attract readers to your website for more in-depth information, before/after photos or a case study. Above all, engage with your audience and encourage them to engage with you as well. Conversation builds brands! – Nadir Qazi, DO, Qazi Cosmetic Clinic
7. Target ‘People Also Ask’ Keywords
In almost half of all Google searches, there is a section in the search result called “People also ask” from Google. Many marketing professionals use this for keyword targeting. It is a Google search function that shows other relevant queries or questions that people enter during the search. Writing content for these questions can lead to your page being indexed to the answer, increasing organic traffic. – Daniel HD, Qode Social
8. Share your expertise
Post engaging video clips, webinar information, white papers, or comments that will make people smarter about your industry and your types of solutions. Blog not just for blogging; make it mean something to the people who read it. If you make them smarter, they will come back again and again. – Kevin Coker, Proxima Clinical Research, Inc.
9. Write irresistible headlines
Mastering the art of headline writing is an effective way to attract readers to your posts and increase traffic to your website. Headlines are the most important part of your blog and without an irresistible blog, even the most engaging blog will go unread. Headlines are an important weapon in business and can cause something to go viral. – Marilisa Barbieric
10. Build a blog
Build a blog around your niche topic. Start by making a list of questions your customers ask and answer them in separate blogs. Think about what non-customers or potential customers would enter into Google when they search for services similar to yours, then double down on the content around these keywords and topics. – Lucie Marchelot Shukla, Straight teeth immediately
11. Using hashtags and trending topics
Use TikTok, YouTube, Instagram and other popular social media platforms. If your content is good, the algorithms will work in your favor. Use hashtags and trending topics to gain views and find new and interesting ways to showcase your business to gain followers. Capture everything, even things you find everyday; you never know what will level you up. – Chase Flashman, ShipSigma
12. Offering Value
It’s all about thought leadership and providing value to potential customers. And while it’s not a unique idea, it can be very effective to choose the social media platforms used by audiences and then post as often as possible about perspectives and insights related to your value proposition. – Howard Rosen, LifeWIRE Corp
13. Answer the real questions
Publish content that takes your audience along on their self-service purchase journey. Create content that answers their real questions, not the Google SEO salad questions that target an algorithm rather than people. If there are complex topics in your industry, break them down into bite-sized, digestible pieces that help people understand the topic and how your company is helping solve that pain point. – Tyler Christiansen, Cooker
14. Build Trust on Social Media
Social media is one of the most misunderstood and underused free organic traffic tools in existence. Too many people believe that you should use paid advertising, constantly post your hook and offer, and constantly ask for business. Instead, social media is a platform where you can learn who your audience knows, likes and trusts. If you do that right, they will follow your links to your funnels and sites. – Carson Porter, REV Agency Syndicate
15. Post Daily
This one is so simple that people don’t really believe it works, but it works anyway! Posting daily is the best way to build online trust and credibility. People will see you day in and day out, adding value and sharing your journey, which will nurture subtle trust in you and your business. Don’t worry about what to post. Just use your life experience of the day and tell a story. – Sam Kaufman, On The Level Construction, LLC