Business 3 adaptive strategies to better navigate uncertain times

3 adaptive strategies to better navigate uncertain times


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Opinions expressed by contributors are their own.

Most business leaders agree that the past few years have been anything but ordinary. From unprecedented circumstances such as the global pandemic to record high inflation, the atypical has become typical of our daily lives. The US military coined the acronym VUCA (volatile, uncertain, complex and ambiguous) is more relevant today than ever before. It represents the challenges teams, business leaders and organizations face in uncertain times. These unpredictable forces call for a new approach. Rather than looking to the past to rewrite our future, we would benefit from forging a new path to resilience — one that takes a holistic approach in today’s business environments.

As we face ongoing challenges without a manual, leaders navigate through circumstances that our predecessors have not yet laid the foundation for. For many entrepreneurs, resilience has not been a necessary leadership trait. Those who exhibit this quality, however, adapt to the chaos: sharpening a newfound sense of optimism and seeking means to move forward.

Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.


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