CEO at MindStir Media, an award-winning self-publishing company. Visit MindStir Media to self-publish a book.
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Writing a book is a great way to share your unique expertise and promote your business. Today, anyone can publish a book, especially when you consider how far self-publishers have come in the past decade. But while anyone can publish a book, there is no guarantee that people will read it. An easy way to get as many people as possible to see your book is to use influencer marketing.
An influencer, for the sake of this article, is someone with a loud enough digital voice (or enough followers) that he or she can “influence” a large audience. Influencers relate to and appeal to large and specific demographics, making them useful for marketing. When they recommend something to their followers, the conversion rate is usually high because of the trust level.
Different types of influencers can be useful in marketing literature. Here are five types to watch out for when you’re ready to spread the word about your new book.
Who are the best types of influencers to raise awareness of your book?
1. YouTubers
YouTube is a great site if you’re looking for honest book reviews from real people. Several YouTube channels are dedicated specifically to reviewing new books.
Many book lovers look to YouTube influencers for recommendations and reviews because they trust them more than traditional marketers. This is because, more often than not, a YouTube influencer is paid to be honest, not to sell anything.
2. Podcasters
Podcasts have given influencers the opportunity to run global book clubs. Several popular podcasts are structured as book clubs and can publicize your book much faster than a traditional book club.
Submitting your book to one of these podcasts isn’t always enough. If you generate enough followers or interest on other social media platforms, you have a better chance of getting the attention of a podcast. Through podcasts, you can get interviews about your new book and get honest reviews from people who again aren’t paid to sell your book, but to be honest.
3. Book bloggers
Book blogs are about as common as movie blogs, and they work in the same way: the blogger rates the books they review and comments on them in detail. There are many book blogs to choose from, and all of them can be helpful.
Book review blogs also come in all shapes and sizes. A blog doesn’t need to have 100,000 daily readers to be a useful marketing tool. Sometimes it’s more about fit than impressions. For example, if you have a book on how to successfully create a start-up and find a blog that exclusively reviews books about start-up businesses, it may be more beneficial than a site that all genres of books. There is better intent to convert to a niche audience.
4. Social Media Content Creators
Book reviewers are on just about every social media platform. There are also some sites specifically for books, such as Goodreads. The most recent platform to take over literary marketing is TikTok. The corner of TikTok intended for book lovers is called #Booktok, and many accounts are devoted to it.
TikTok is a great way to spread the word about your book as the algorithm is designed for mass virality. This means that certain TikToks only appear to people with certain interests, inflating most of TikToks’ niche with millions of views. TikTok is also the fastest growing social media from 2022, making it a fertile market.
It is important to promote yourself on your own social media accounts as well. One way you can market yourself is by linking to the platforms that talk about your work. That way, when someone looks up your name, they don’t have to look any further than your social media account to direct them to information and reviews of your book.
5. Email List Admins
There are many email lists that promote new releases to readers. Email lists are great ways to get consistent marketing for your book, and many of them are cheap to join. If you post (or pay for) a feature for your book in a newsletter like this, your book could hit a huge potential market.
Who will you work with?
There are endless ways to successfully market your book online, but it’s up to you to decide which way works best for you and your book. It is also wise to maximize the number of influencers you work with to increase your popularity as an author. By using influencer marketing, you can ensure that writing your book is the hardest part of selling it.
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