Business Mass layoffs at Snap weren't so smooth

Mass layoffs at Snap weren’t so smooth


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Last week, Snapchat’s parent company Snap announced that it would lay off 1,200 people of its approximately 6,400-strong workforce, another step in a broader engineering workforce restructuring.

NurPhoto / Contributor I Getty Images

“We are restructuring our business to increase its focus on….community growth, revenue growth and augmented reality. Projects that do not directly contribute to these areas will be discontinued or receive significantly less investment,” CEO Evan Spiegel wrote. in a statement about the changes in the company last week.

But reportedly it didn’t go smoothly, according to Insider.

Several people who work or had worked at Snap told the outlet that there were technical issues. Namely, people were kicked out of company software during or around the time of their resignation meetings.

The outlet added that meetings were added to agendas, where managers read prepared words and informed them of their layoff benefits.

“It was messy at best,” one unleashed employee told Insider.

The company said last week that it was offering four months’ wages and help paying for COBRA insurance, by CNN. Still, the change reportedly felt quick to many.

“It seemed like everything was fine,” a former Snap employee told Insider. “Then literally in one day everything kind of collapsed.” The outlet added that entire or large swathes of projects, teams and products were seemingly shut down very quickly.

But is there a good way to fire people?

It’s a “tacky part of management that many people fear,” Laurence J. Stybel, CEO and co-founder of Stybel Peabody Associates, told Harvard Business Review. Experts recommended training, practice and thinking about logistics to make it easier.

Snap didn’t respond right away‘s request for comment, but told Insider it was mainly technical issues.

“We are aware that some IT issues occurred on Wednesday and we are deeply sorry that they happened. Evan apologized all hands on Thursday at the start of our business, and we are conducting an autopsy and going further to contact any team members who may be affected,” the company said.

People fired last week probably weren’t all hands on this Thursday, Insider noted.

Snap’s stock has fallen to about $10 a share, from about $46 at the start of the year.

Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.


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