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While there are many ways to promote your business in the media, the press release is still an invaluable tool, especially in the hands of media relations specialists who know how to use it strategically. I’ve heard some suggest that press releases are outdated (yes, just posting a press release on the wire without also sending custom pitches to key reporters isn’t effective at generating coverage). Still, they can have a big impact if developed and implemented properly.
Why are press releases still relevant?