Startups Google Cloud partners with Indian startup SuperGaming to provide...

Google Cloud partners with Indian startup SuperGaming to provide gaming engine to developers •


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Google Cloud partners with Super Gaming to offer Indian gaming startup’s proprietary game engine, SuperPlatform, to developers around the world, the latest in a series of recent moves by the Android maker to expand focus into the gaming industry.

The search giant’s cloud arm said on Thursday that, as part of its partnership, it will offer the Pune-headquartered startup’s gaming engine to help developers around the world manage their live operations, matchmaking, player progress and data. , analytics, server scaling and merchandising. These tools are designed to help companies maintain, optimize and scale their games.

The novice SuperGaming, which uses its gaming engine in its own titles as well as the official PAC-MAN game for mobile devices, has accumulated millions of downloads for its mobile titles such as MaskGun, Silly Royale and Tower Conquest.

SuperGaming initially developed SuperPlatform to power its own games, and began licensing the service to other developers in 2019.

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Both companies are no strangers to each other. SuperGaming originally relied on AWS for its cloud needs, but switched to Google Cloud a few years ago after seeing benefits including “a significant amount of savings,” SuperGaming co-founder and CEO Roby John told in an interview.

That move set wheels in motion to make the platform available through Google Cloud as an independent developer software provider, John said. “I’m very excited to bring our platform to Google Cloud, which is already used by 70% of our top customers,” he added.

Developers will continue to have the choice of using SuperPlatform on both AWS and Azure, though Google Cloud will be preferred by SuperGaming as a result of the partnership, he said.

Prior to talks about a possible partnership, John said SuperGaming had been working closely with Google Cloud engineers to use the cloud platform for the upcoming battle royale game Indus. The teams on both sides exchanged insights that helped bring about the partnership very organically, he said.

“The collaboration goes beyond just saying, okay, here’s computers and infrastructure and everything else. It’s about saying how can we come together collectively and with the business purpose of succeeding,” said Bikram Singh Bedi, general manager of Google Cloud India, in the joint conversation.

The two have not disclosed the financial terms of the deal.

Google Cloud’s competitors, AWS and Azure, provide native liveOps solutions for game developers to run their games as a service and receive real-time telemetry. However, Google Cloud seems to be using SuperGaming’s expertise – in addition to its platform – to make some distinction.

“It’s always about developers, or it’s about players. And through this collaboration, we can influence both,” said Bedi.

SuperGaming, which counts Texas-based Skycatcher, Tokyo’s Akatsuki Entertainment Technology Fund, Kirkland-based 1UpVentures and Ant Group-backed BAce Capital among its investors, has raised $6.8 million to date through $5.5 million administered last year through a series A round.

The startup also launched TowerConquest: Metaverse Edition as the free-to-earn Web3 game, which it said will also run on Google Cloud – alongside its existing titles and the upcoming Indus.

Shreya Christina
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