Startups No money for shelf supplies •

No money for shelf supplies •


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Welcome at the Exchange, a weekly newsletter about startups and markets. It is inspired by the daily column from which it takes its name. Every Saturday in your inbox? Register here.

Too many subscriptions? Many of us feel this way, and so do companies: In times of recession, it’s more important than ever to cut unnecessary spending. Is this why SaaS management solutions have become ubiquitous? Let’s investigate. — Anna

Fighting SaaS sprawl

“SaaS sprawl is a natural result of the SaaS revolution,” contributors Mark Settle and Tomer Y. Avni wrote in a guest column last November. Paying for and managing countless SaaS subscriptions might go without saying, but it’s still a headache for businesses, which probably explains why solutions that help them manage this pain point are quite popular with investors.

Just this week, UK SaaS management company Cledra announced a $20 million Series A funding round,’s Paul Sawers reported. This follows previous pre-seed and seed rounds, bringing the startup’s total funding to around $24 million to date.

As weird as it feels to write this, $20 million is no longer a ton of money in our strange little world. But Cledara’s Series A round ended in a downturn. And it’s the SaaS management category as a whole that VCs bet on: several Cledara competitors have also raised notable amounts of venture capital in recent years.

Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.


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