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Arnold Schwarzenegger and Milla Jovovich team up for Wargaming’s World of Tanks marketing campaign.
In December, the Hollywood heavyweights will guide players through missions in the Holiday Ops campaigns of the World of Tanks franchise. Ahnold has been a big gun since he helped get the mobile game Mobile Strike off the ground for Machine Zone in a Super Bowl ad in 2017.
The goal is to get support for World of Tanks, World of Tanks Blitz, and World of Tanks Modern Armor on PC, mobile, and console. This is one of the first bigger projects we’ve seen from Wargaming since it faced the difficult task of breaking free from Russia in the aftermath of the war in Ukraine.
“I’ve played the hero in video game based movies, but this is the first time I’ve ever put myself in a real game and I’m ready for action,” Jovovich said in a statement. “Another first for me is co-starring with the legendary Arnold Schwarzenegger. With him by my side, we will lead players to a magical holiday village and hand out special gifts to the players in World of Tanks.”
In the Holiday Ops cinematic trailer, Schwarzenegger and Jovovich take on the main mission
not yet – to save the holidays for Arthur and his son Mikey. They take a magical Holiday Express
train that takes them to the heart of the Holiday Village, in World of Tanks.
“Last year I had an incredible experience with World of Tanks and when I was asked to return, I immediately replied, ‘I’ll be back,'” Schwarzenegger said in a statement. “I knew this year’s event was going to be really special and I was right. I am honored to star alongside the amazing Milla Jovovich in our first time working together. The Holiday Ops rewards and challenges are even better this time around and I get to combine two of my favorite things; the holidays and tanks.”
Tankers will first encounter the duo in the garage, where they will assign challenges and quests. When players complete these tasks, they will receive Arnie and Milla customization items such as tank skins, themed decals, decals, decals, and commanders. Milla and Arnold’s voiceovers will be featured in World of Tanks PC and console.
World of Tanks franchise director Christopher Chung said it was an honor for the stars to appear on screen together for the first time in history in World of Tanks.
“Like many of our millions of players around the world, I’ve seen movies starring Arnie
and Milla separately, over the decades,” Chung said in a statement. “It truly is a dream come true to partner with both global stars in our first-ever franchise-wide holiday celebration. There will be something special for our players on whatever platform they enjoy World of Tanks.”
The holiday events will begin on December 1 and run through January 9, 2023. Each game’s version will have its own set of holiday dates and offers, tailored to that platform’s gameplay.
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