Technology Dating App Smitten Raises $10 Million in Series A...

Dating App Smitten Raises $10 Million in Series A Funding

-

- Advertisment -

Do you want to know what’s next for the gaming industry? Join gaming executives to discuss emerging parts of the industry at GamesBeat Summit Next in October. Register today.


beaten, a dating app for Gen Z and Centennials, has raised $10 million in Series A financing. Among the investors are Makers Fund, Possible Ventures, Wonder Invest and more. This new round of funding will help the company expand into new areas and grow their user base.

“My co-founder, Asgeir, and I share an intense interest in how people connect and communicate,” said David Simonarson, co-founder and CEO of Smitten, in a press release. “After years of creating consumer social apps, we fell in love with the online dating space and launched Smitten in 2020. We created personality-based games and fun interactive profiles to make it easy for strangers to form meaningful connections. Seeing how much our users love Smitten, we believe we can become the leading player in online dating for Generation Z.”

Smitten opts for a new approach to matching people. Since the app shows you different profiles, you have the opportunity to play games to get to know the person. If you like the answers they gave to the questions, you can like the person and start a match.

“With our questionnaire game, Guessary, you can get to know the other person you are viewing by guessing how they answered a series of yes-and-no questions,” explains Asgeir Visir, co-founder and designer of Smitten. “You could answer questions like, ‘Were they ever arrested?’ or “Do they like pineapple on their pizza?” and you would get feedback immediately if you answered it right or not. Another fun game, Lie Detector, is inspired by the age-old social game Two Truths and Lie, where people add three statements about themselves to their profile and you have one chance to discover the lie. These games are designed for users to get to know the person they are watching before deciding whether to like them or not. And the great thing is that when you match someone, the results of the games are posted in the chat and act as an icebreaker, making it so much easier to start a fun conversation.”

Smitten has questionnaires and games that you can play to get to know someone better.

Currently, Smitten is the most popular dating app in Iceland and the second most popular in Denmark. With over 200 million swipes to date, it shows no signs of stopping. A study has shown that Smitten has a 60% success rate after the match compared to: Tinder’s 11%.

“Social discovery and gaming is an increasingly interesting intersection, and Smitten’s team has created an incredibly fun experience that really strikes a chord with young adults,” said Alli Ottarson, Makers’ leader of the deal. “Having spent time building a strong relationship with founders David and Ásgeir, we have been privileged to have a front row seat to follow Smitten’s success. We share a common vision of how the next generation will meet and interact, and we are excited to be part of the Smitten journey.”

For more information about Smitten, check out their website here.

The GamesBeat credo when talking about the game industry, is ‘where passion and business meet’. What does this mean? We want to tell you how important news is to you — not just as a decision maker in a game studio, but also as a game fan. Whether you’re reading our articles, listening to our podcasts, or watching our videos, GamesBeat helps you learn and have fun with the industry. Discover our briefings.

Shreya Christinahttps://ukbusinessupdates.com
Shreya has been with ukbusinessupdates.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider ukbusinessupdates.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest news

The 5 mistakes procrastinators make (and how to avoid them)

Getting things done is easy when you're doing it right. You know the plan and type furiously on...

Updated: Bear Market Game Plan!

Please don't assume that this bear market is over. History offers many lessons about how bear markets work...

ESPN, Disney and other networks have returned to Dish and Sling TV

Dish and Disney have reached a "handshake deal" to immediately return Disney's collection of cable networks to Dish satellite...

Form Bio Says Now Is Time To Launch – Despite Cooling Software Sales

As companies strive to cut costs and bring in spending within the uncertain macroeconomic environment, Form Bio thinks it's...
- Advertisement -

Untold truth from Weather Channel meteorologist Heather Tesch

Who is Heather Tesch? Heather Tesch was born in Buffalo, Minnesota, USA, on May 2, 1967 – her zodiac sign...

Why changing corporate culture is a marathon, not a sprint

Founder and Chief Culture Officer of Ideal resultsInc. Author of the new book "Culture Ignited: 5 Disciplines for...

Must read

- Advertisement -

You might also likeRELATED
Recommended to you