Technology Elon Musk is demanding Twitter employees commit to an...

Elon Musk is demanding Twitter employees commit to an “extremely hardcore” culture or leave


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Elon Musk gave Twitter employees an ultimatum in a late-night email: either commit to a “hardcore” culture on Twitter or leave with a severance package. The Washington Post reports that Musk has asked Twitter employees to sign an online form today at 5 p.m. ET committing to work “long, high-intensity hours.” If Twitter employees refuse to sign the form, they will reportedly receive three months’ severance pay.

Former Uber engineer Gergely Orosz, who reported on Twitter’s internal changes this week, says Musk’s email outlines a “Twitter 2.0” that will be driven by engineers, with “those who write great code” playing a more important role. role within the company.

The email arrived barely a week after Musk’s first meeting with Twitter employees and two weeks after he ordered mass layoffs — cutting about half of Twitter’s global workforce. “What works at SpaceX and Tesla is people are in the office and are hardcore,” Musk said during his first meeting with Twitter employees after the cuts.

That language was echoed today in the email to Twitter employees, with Musk demanding that employees “have to be extremely hardcore.” Musk has previously asked Tesla employees to “go super hardcore” to achieve goals.

Musk previously urged Twitter employees to launch a new version of Twitter Blue with paid blue check verification with a deadline that would lead to termination if not met. The new Twitter Blue, which now costs $7.99 a month and gives you a blue verified tick, eventually launched and quickly sparked imitation and mayhem on the social network.

Update, 5:15 a.m. ET: Article updated with more email details from Gergely Orosz.

Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.


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