Piggy raises $7.7 million for mobile content creation app

Piggy has raised $7.7 million for its mobile content creation app that empowers users
to easily create documents, presentations, invitations and more right from their mobile
Phones.

The Piggy platform launches today on ProductHunt. It is available worldwide for download at
the Apple App Store and Google Play Store as a free service with no revenue.

Software investor Insight Partners led the round, and other investors include Remagine Ventures, Stardom Ventures and others.

The Tel Aviv, Israel-based company said it enables users to create and share visual and interactive mobile documents that communicate their unique ideas, stories and thoughts while leveraging social media standards.

“With Piggy you can create documents in the same way as social media posts. To be
mobile, interactive, supports all types of media and makes it easy and fun to achieve amazing results
results,” CEO Shaul Olmert said in a statement. “The company overview created using Piggy demonstrated the platform’s capabilities to investors and convinced them of the product’s potential.”

The Tel Aviv-based startup was founded in late 2020 by Shaul Olmert and Ilan Leibovitch, both
second entrepreneurs, who founded Playbuzz (now known as Ex.co) and Rounds
(acquired by Kik Interactive), respectively. Piggy employs 15 people.

“Piggy enables pure mobile content writing, leveraging creativity and engagement
of Gen-Z users to express themselves in the most natural and natural way,” Jeff Horing, managing partner at Insight Partners, said in a statement. “While mobile devices are taking over many of the functions formerly enabled by computers, Piggy is reinventing document creation for this era.”

Chief product officer Ilan Leibovich added in a statement: “People are creating content in many places
forms for both personal and professional purposes. Our goal is to enable them to create it
their phone and instantly share it with anyone. When a user shares their creations, the recipients don’t need to download an app, register or have a social media account to enjoy them.”

The app includes features such as polls, audio, image editing, and native camera integration, as well as many templates that allow people to write beautiful content without design skills.

I asked Olmert what the inspiration was. He pointed this out video of a young girl on TikTok.

Olmert said in an email that this TikTok video was made by an American teenager. She was asked to write an essay for school about “how quarantine has affected you.” Instead of writing, she used TikTok and generated tens of millions of likes.

“What I saw in it was proof that Gen-Z can really unleash their genius and creativity when they are given the opportunity to express themselves using the tools that come naturally to them,” he said. “And I thought, let’s make an app that lets them do that for all purposes, not just social media.”

Asked about the competition, Olmert said, “We want to be a modern alternative to word processors and presentation-making apps like Powerpoint.” The target is Gen-Z and young millennials who are “mobile natives.”

Olmert said the company is operating in the brave new category of “mobile content,” or content created on a mobile device, intended to be consumed on a mobile device, and that leverages the features, culture and usage habits of mobile platforms.

He noted many platforms for content authoring, some of them with a pretty good mobile UI. Nevertheless, they usually mimic desktop and print formats.

“Our goal is to enrich the language of documents, presentations and formal communication with the enthusiasm and immersion of mobile culture,” he said. “Think about it. For example, you can create your resume on LinkedIn, but it’s 100% similar to the traditional resume format: standard, boring, technical, eschewing any personal expression and reflection of who the applicant is.”
He added: “The purpose of this content is to reflect who you are and what your capabilities are, so that the viewers can really judge whether you are a good fit for their culture and organizational structure. With Piggy, a young applicant who grew up with a mobile phone and was always expressing herself through social media can take advantage of features such as selfie video, interactive elements and animations, to name a few, to create a mobile resume that is much more expressive, authentic and truly reflects who they are.

Piggy doesn’t expect people to create novels or dissertations on their mobile phones. That’s not Piggy’s goal.

“But if you’re working on a school paper, letter, presentation, notes, journal entry, photo album, or many other types of content that people often need to create, Piggy provides an accessible, seamless solution,” he said. “From a meme with one caption to a full book report, there is no limit to the length and content of Piggy creations.”