Technology Sony throws Battlefield under the bus as it fights...

Sony throws Battlefield under the bus as it fights Microsoft’s purchase of Activision


- Advertisment -

Duty is not replicable. Duty is too entrenched for any rival, however well equipped, to catch up. It has been the best-selling game almost every year for the past decade, and in the first-person shooter (“FPS”) genre, it is overwhelmingly the best-selling game. Other publishers don’t have the resources or expertise to match its success. To give a concrete example, Electronic Arts – one of the largest third-party developers after Activision – has spent years trying to produce a rival Duty with his Battlefield series. Despite the similarities between Duty and Battlefield — and despite EA’s track record of developing other successful AAA franchises (such as FIFA, Mass effect, Need for speedand Star Wars: Battlefront)the Battlefield franchise can’t keep up. As of August 2021, over 400 million Duty games were sold while Battlefield had sold only 88.7 million copies.”

Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.


Please enter your comment!
Please enter your name here

Latest news

In data-driven customer experience, we trust

Alejandro Martinez is CEO of US and Canada SDG group. Share insights on how data and analytics drive...

Identity in the Metaverse: Creating a Global Identity System

Watch the Low-Code/No-Code Summit on-demand sessions to learn how to successfully innovate and achieve efficiencies by upskilling and scaling...

How to eliminate scheduling inefficiencies in your business

What do salons, consultancies and home service providers all have in common? This question may seem like the...

The best Black Friday deals on Amazon devices

Don't worry if you missed the steep Amazon device discounts we saw during July's Amazon Prime Day and October's...
- Advertisement -

Efficient growth? No problem, say startups •

Welcome at the Exchange, a weekly newsletter for startups and markets. It is inspired by the daily...

Three ways to be more approachable as a leader

Kelly Powell is the author of Courage to Lose Sight of Shore and the founder and...

Must read

- Advertisement -

You might also likeRELATED
Recommended to you