On February 3, Elon Musk made a big announcement. “Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads,” he said, later adding that you must be a Twitter Blue Verified subscriber to get your share. We here The edge spent the rest of the day waiting for more information about the program or for official supporting documents that elaborate on how the whole thing would work.
It hasn’t appeared after a month. Both Twitter blue And Twitter creators accounts have been silent about the feature, it is not mentioned the Twitter Blue login page, and Musk doesn’t seem to have brought it up since his initial announcement. I also couldn’t find anyone claiming to be making money from the position. (If you or someone you know has, please get in touch!) To the best of my knowledge, the sum of all publicly available information about Twitter Blue ad revenue sharing is included in Musk’s tweet about its launch.
This wouldn’t be the first time he’s made an announcement with little to no follow-up, even just looking at Twitter. Remember when he lied about having a content moderation board that would investigate major policy changes at the company – and then tried to sell that same story again but with votes instead of a council? He also said that you must be a Twitter Blue subscriber to vote in policy polls, but we can’t say if the feature exists due to a lack of follow-up policy polls.
Ad revenue sharing isn’t the only Twitter Blue perk Musk has announced, but it’s not currently available to subscribers. In December, he promised that the service would halve the number of ads you see, and a month before, he said it would give you “priority in replies, mentions, and search.” Both features are still listed as “coming soon” on Blue’s opt-in page, which is still a step above the information available for ad revenue.
This isn’t to say Blue subscribers didn’t get it each new features since the Musk acquisition. They can now upload 60-minute videos instead of being limited to 10 minutes, and they can write 4,000-character tweets.
Even if the ad revenue is shared had launched in February (which, again, there’s currently no evidence that it did), it’s unclear how much it would have done for creators. While companies like YouTube have built thriving ecosystems based on ad revenue sharing, one of the most important parts of that formula is ad revenue sharing. However, in January Platform gameZoë Schiffer reported that Twitter’s overall revenue fell 40 percent year over year as hundreds of companies stopped buying ads on the platform.
