Business Build a renowned brand in 10 days

Build a renowned brand in 10 days

-

Opinions expressed by ukbusinessupdates.com contributors are their own.

The concept of branding has almost always referred to a company name and logo. But times have changed, as we all know, in this noisy digital age.

Consumers today are always connected, meaning brands have had to find deeper ways to connect with them. Social media has given the world access to all its successes and shortcomings, with users openly promoting or denouncing brands to their followers. Wendy’s social media branding strategy has captured the attention and adornment of millennials and Gen Z with their witty customers and brands on Twitter. Many companies have tried to achieve brand recognition with similar strategies but miss the mark and have their brand trend for the wrong reasons.

Brand strategies have had to grow and adapt to the digital age, so here’s a 10-day crash course.

Related: 7 Stupid Branding Mistakes Your Small Business Is Making

Day #1 — Lay the Foundation

To perform effectively in your industry, you need to know your industry. Researching the brands of other key players in your industry is a great first step in your brand journey. Compare your competitors’ offerings and branding and consider everything from their visual aesthetics and marketing efforts to their customer feedback channels. Looking at local brands can help you define yourself in your current market, while big name brands can give you a benchmark to aim for. Market research is an integral part of the branding process and will have a major impact on the direction you decide to take once you have produced a tangible concept.

However, don’t just focus on the success stories. Consider cases where brands have failed. Compare the changes made when companies launched a rebrand. Seeing where others have made mistakes may help keep you from making similar mistakes in the future.

Day #2 — Define and Differentiate

It sounds simple, but to be a successful brand you need to be able to stand out from the competition. The way to do that is to define yourself and your brand. What makes you different from your competitors? What services do you provide that other companies don’t? How do your mission and values ​​compare to other companies in your industry? Answering these questions is essential to earn a place for yourself among your competitors.

Bernadette Jiwa, brand strategist and blogger at The Story of Telling, says, “The difference between a good idea and a commercial success is context: understanding who the product or service is, what deep down they really want and why they will care more about this, more than that.”

Related: Don’t Copy. Be different. And your marketing will win.

Day #3 — Identify your audience so you can identify with them

Write down your target audience’s detailed demographics and other questions to consider when developing a brand for that audience.

How old are they? Which gender? Are they rich business types or aimed at the middle class and the family? Where do they live and shop? What is it they need? Is another company currently filling that need?

The more specifically you can identify your target audience, the easier it will be to create a brand they can identify with. Karena Dawn and Katrina Hodgson of Tone It Up started creating a YouTube channel to share their love of fitness, and today they share over a million followers. Their ability to connect with their community was critical to their success, as they recognized that they were providing a service to consumers like themselves. Those customers recognized this connection and have now become the brand themselves, holding global meetups and creating trending hashtags on social media.

Day #4 — Find Your Voice

Once you’ve found your audience, you need to develop the voice you’re going to speak to that audience with.

Through which channels do you want your brand to appeal to customers and how do you want to communicate with those customers? Perhaps the wealthy business types prefer a more professional or service-oriented voice, while young, recent graduates tend to prefer a conversational or friendly voice. It’s essential that your brand voice can communicate effectively with your target demographic and entice them to keep the conversation going.

Related: 9 Tips for Creating a Great Brand

Day #5 — Personality, please

Your brand represents you, so show your personality through your brand. Consumers today don’t just want the same old service from a company presented in the same way as any other company. They expect their needs to be met, but want those needs to be tailored to them through recognizability and face-to-face interactions.

Try looking at different personality spectrums and think about what goal you want to achieve with your brand. Do you want your brand to radiate fun energy or stay stoic and serious? Are you looking for modern and ultra-modern, or classic and traditional? Are you interested in accessibility for everyone, or is exclusivity part of the desirability of your brand?

Day #6 — Share your story

Consumers are real people and want to be able to relate to real people, which is a challenge when a brand is anonymous. Melissa Cassera, a marketing, communications and PR expert, advises“Don’t edit yourself out of your brand. This is one of the most common mistakes I notice with entrepreneurs, especially when it comes to text and content. If you tend to edit your voice and personality, dictate what you want.” say, then record it, and transcribe it. It works wonders!” If your audience can connect with you or your story, they will likely join your brand.

Day #7 — Test and tweak

Getting feedback from a trusted circle that can relate to your target demographic can provide valuable insights into aspects of branding that you may have missed. Writers often say they can’t edit their own work because it becomes harder to spot mistakes in a piece the more you read about it. The same can be said when developing your brand. You may have missed an essential aspect of your brand story while focusing on another. Better to take missed opportunities and make sure you serve your audience successfully before a full release. “Don’t just put something there to put something there. Make it right the first time!” designer and stylist Megan Bailey says.

Day #8 — Professionally Create, Integrate and Replicate

When creating the official assets for your brand, make sure those assets are professional. Whether in-house or hired, hire a graphic designer to create your logo, website, business cards, etc. Hire a marketing expert to effectively execute your strategy. Investigate internal and external systems that keep your stakeholder communications organized and professional, and integrate your resources into those systems. Any asset you offer to consumers should represent your brand, be it digital or static. Those assets should be regularly replicated, promoted and shared in the area where you found your niche.

Day #9 — Keep it consistent

The most important aspect of successful branding is undoubtedly that your brand is consistent. Meghan Bailey also advises, “From the start – every piece of material, from a logo to photography to social media posts, should be consistent and professionally organized. The ultimate goal is to attract people and immediately recognize your work”. The more recognizable your brand is, the more recognizable your product or service will be and the closer you get to cementing your brand as a household name.

Related: 3 Proven Ways to Stay Consistent, Reach Your Goals, and Achieve Your Dreams

Day #10 — Shake Your Hands (and a Break)

You passed our ten-day crash course and hopefully developed a successful brand concept in that time. Give yourself a little break to be proud of your work, then go out and promote!

Shreya Christinahttp://ukbusinessupdates.com
Shreya has been with ukbusinessupdates.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider ukbusinessupdates.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Latest news

Бесплатные Онлайн-слоты 14 000 Слотов В Демоверси

Бесплатные Онлайн-слоты 14 000 Слотов В Демоверсиинедостаточно 16 000 Бесплатных Игр Онлайн-казино ГуруContentМожно Ли найдем У Вас их Слоты В...

Pin Up 306 Casino Başlanğıc Qeydiyyat, Bonuslar, Yukle Observatório Astronómico Professor Manuel De Barros 400

ContentPin Up On Line Casino Ilk Depozit Qeydiyyatı BonusuPin-up On Line Casino Necə Qeydiyyatdan ötmək Olar?Pin Up Yukle Azerbaycan...

Самые популярные Слоты И Игры Для Онлайн-казино > > Играйте Бесплатно

Самые популярные Слоты И Игры Для Онлайн-казино > > Играйте Бесплатно!Игры В Казино: Онлайн-казино Бесплатные Азартные ИгрыContentРекомендуемые Онлайн-казино"Регистрация...

1xbet Ao Vivo: Saiba Asi Como Funciona O Streaming Da Casa

ContentBet ApostasBet365 Friendly StreamingBem-vindo Ao Site Do Epa SupermercadosPokerBet Buffering De TênisBet Ao Vivo: Entenda Como Funciona O Streaming...

Onlayn Ödəniş Sistemi Ödəmələr, Pul Köçürmələri

ContentVar-yox Deyilsən!Mostbet-də Qeydiyyat Və YoxlamaMostbet BonuslarıCihazlarınızda 1xbet Tətbiqetməsini YükləyinBet Mobil Versiya Güzgüsü Kompüterlərdə IstifadəsiBet Mobi Versiya – İstifadəsi Daha...

1xbet Seyrək Rəsmi Sayt 1xbet Azərbaycan Bukmeker Kontoru, Bonuslar, Apk

Portalın formal görünüşü onun təzə ziyarətçilərinin gözləntilərinə cavab verir. Lisenziyanın olması təhlükəsizliklə bağlı yarana biləcək narahatlıqlar olmadan mərclərin yerləşdirilməsinin...

Must read

You might also likeRELATED
Recommended to you