Influencer and World Wrestling Entertainment (WWE) wrestler Logan Paul is no stranger to controversy — and now his sports drink company, Prime, has caught the attention of US lawmakers.
Senate Majority Leader Chuck Schumer is urging the Food and Drug Administration (FDA) to investigate Prime and its caffeine content, saying the product is being marketed to children.
Schumer tweeted that the caffeine content in the drink is “absurd” and that it could “endanger children’s health.”
PRIME Energy Drink contains so much caffeine that it can endanger the health of children.
But it is marketed to children!
Parents and pediatricians are concerned.
The FDA should investigate PRIME for its absurd caffeine content and marketing targeting children on social media. https://t.co/8f8Udp3dZu
— Chuck Schumer (@SenSchumer) July 9, 2023
The senator’s original comments came, according to the New York Postwhere Schumer said the drink was marketed as a “status symbol for kids” and that the caffeine content in it “puts rival Red Bull to shame”.
“Buyer and parents beware as it is a serious health issue for the children it is so feverishly targeting,” he said. “PRIME was born out of the wheels of social media and the puzzling world of influencers. Kids see it on their phones as they scroll, and then they really crave it. And the problem here is that the product contains so much caffeine that it’s Red Bull to shame.”
Paul’s Prime comes with a warning on the can that it is not intended for consumers under the age of 18, but Schumer is calling for more explicit warnings.
According to the ingredients on the can, a 12-ounce can of Prime contains about 200 milligrams of caffeine.
Compared to its competitors, that’s about 100 milligrams more than a 12-ounce can of Red Bull, which has 120 milligrams, and about 80 more than a 12-ounce can of Monster Energy, which has 122 milligrams.
Neither Paul nor Prime have publicly responded to Schumer’s allegations. Senator Schumer’s office did not immediately return a request for comment. Prime did not immediately return a request for comment.