Business How do I generate leads without annoying people?

How do I generate leads without annoying people?


“Generating leads really comes down to one thing: being human.” So says Terry Rice, business development consultant and associate at “And by that I mean when you interact with people online, don’t just treat them like a potential partner or customer — you want to be someone who connects with them and cares about them in a genuine way.”

On this week’s episode of 5-Minute Mentor, Terry talks to Lindy Bostrom, founder of Boston Graphics, which develops branding for small to medium sized businesses looking to attract more customers. In the course of their conversation, Terry lays out strategies and tactics for Lindy and other entrepreneurs looking for effective and efficient ways to generate more leads without feeling too pushy or spammy.

  • Attract leads without feeling like you’re bothering people
  • Create content that attracts users who need your services
  • Marketing through newsletters
  • Use social media to make meaningful connections

Watch the video above to hear Terry’s best tips — all delivered in just five minutes — and try them out to supercharge your lead generation efforts.

Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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