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The ukbusinessupdates.com Top 3
- Don’t love a new feature?: We’ve got a team in Barcelona for Mobile World Congress, and one of the top stories to come out of that is the slew of new features Google announced for Android, Chromebook, and Wear OS. We’ll let Aisha give you the scoop, but it’s about productivity, connectivity, and accessibility. You know, the equivalent of the three educational “Rs,” but for mobile.
- A reason to wear sunglasses at night: Speaking of Mobile World Congress, Xiaomi unveiled its lightweight AR glasses with a “retina-level” display, Ivan writes. Also check out Ivan’s other Xiaomi story about his 13 Pro flagship.
- This phone is literally cool: OnePlus has been busy with new products this month, and now today Brian reports on its gaming concept phone with glowing liquid cooling feature.
Startups and VC
Card collectors often dispute how much their cards are worth. New Jersey-based CollX is raising $5.5 million to provide card enthusiasts with a free iOS and Android app that allows them to scan their trading cards and get value in return. Ivan reports.
Anthropic, a vibrant AI startup co-founded by ex-OpenAI employees, has begun offering partners access to its AI text-generating models, Kyle reports. The first commercial venture to announce it is integrating anthropic models is Robin AI, a legal tech startup that has raised more than $13 million. Quora’s experimental chatbot app for iOS and Android, Poe, uses anthropomorphic models, but is not currently monetized.
And we have five more for you:
Using predictive LTV to spice up marketing campaigns
Image Credits: ChrisBaynham (Opens in a new window) /Getty Images
Last fall, Ido Wiesenberg, CEO of Voyantis, shared a TC+ post detailing several tactics to lower customer acquisition costs through predictive modeling.
In a follow-up, he explains how predictive lifetime value (LTV) can be used to “create more targeted, effective acquisition strategies aimed at acquiring and retaining customers.”
Adding predictive LTV to decision flows helps identify lucrative customers early in the sales cycle, but it can also shorten underperforming ad campaigns, set performance goals, and help teams adjust their budgets midway through.
Three more from the TC+ team:
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Big Tech Inc.
Rumor over the weekend was that another round of Twitter layoffs included Esther Crawford, the CEO of Twitter payments who oversaw the company’s Twitter Blue verification subscription. She had been one of Elon Musk’s most public cheerleaders following his takeover of the social media giant. Rebekah reports that about 50 people were part of the layoffs.
And just when you thought we might be getting a break from AI chatbots, Aisha writes that Snapchat now has one powered by OpenAI’s GPT technology. That’s right, folks, it’s called “My AI” and for $3.99 a month, you can try it too. Go ahead, ask for birthday gift ideas for your BFF.
And we have five more for you:
