Startups Einride Founder on Building an Underlying Business to Support...

Einride Founder on Building an Underlying Business to Support Future Tech Goals • ukbusinessupdates.com

-

- Advertisment -

Swedish startup Einride was founded in 2016 with a mission to electrify freight transport. Today, that means designing electric trucks and an underlying operating system to help overland shippers make the transition to electric. In the future, this means deploying electric autonomous cargo – more specifically, Einride’s autonomous pods, which are built specifically for self-driving and don’t accommodate human drivers.

Einride founder and CEO Robert Falck told ukbusinessupdates.com a year ago that he felt a moral obligation to create a greener mode of trucking after years of building heavy-duty diesel trucks at Volvo GTO Powertrain. In addition, he saw the need to eventually automate the role of long-distance transport.

Falck, a serial entrepreneur, decided against the path many autonomous transport companies have taken – doggedly pushing for self-driving technology, even if it meant putting sensors and software stacks on diesel vehicles. Falck previously opted for a two-step process to market Einride. The first involves working with OEM partners to build electric trucks and partnering with shippers to deploy and generate revenue. That revenue then goes back to the company for the second step, which is the development of an autonomous system. By the time Einride is ready to hit the market with its autonomous pods, it ideally already has a range of commercial shipping partners in the pipeline.

Einride’s current shipping customers in Sweden and the US include Oatly, Bridgestone, Maersk and Beyond Meat. The company said it clears nearly 20,000 shipments a day.

In the past few months, Einride has partnered with GE Appliances to complete a public road pilot of its electric autonomous pod in Tennessee, launch its electric trucks in Germany in partnership with home appliance giant Electrolux, announce plans to build a network of cargo charging stations in Sweden and Los Angeles, and introduced its second-generation autonomous pod.

A year after our first interview with him, we caught up with Falck to talk about the challenges of achieving autonomy when road connectivity is lacking, why the Big Tech accidents are actually healthy for the industry and what consolidation looks like for autonomous driving .

The following interview, part of an ongoing series with founders building trucking companies, has been edited for length and clarity.

Shreya Christinahttps://ukbusinessupdates.com
Shreya has been with ukbusinessupdates.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider ukbusinessupdates.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest news

eFounders becomes Hexa, a portfolio company of startup studios • ukbusinessupdates.com

In the past 11 years, eFounders has refined the startup studio model in Europe. The company has helped...

Who is 12-year-old movie star Lia McHugh? Age, parents, biography

Who is Lia McHugh? Born on November 18, 2007 under the sign of Scorpio, in Pittsburgh, Pennsylvania, USA, Lia Ryan...

Michael Bivins- Wiki, age, height, wife, net worth, ethnicity, career

Michael Lamont Bivins, aka Michael Bivins, is a well-known American singer and rapper. Bivins is best known for...

Portland artist develops waste-free design to brew coffee

The pour over has become one of the easiest and most popular ways to brew coffee. But it...
- Advertisement -

Far Cry 6’s Lost Between Worlds expansion is sci-fi shenanigans

Missed a GamesBeat Summit Next 2022 session? All sessions are now available for viewing in our on-demand library....

The 4 most toxic people at work – and how to deal with them

Most of us work with a jerk — toxic people who seem determined to make our lives, well, hell.But...

Must read

- Advertisement -

You might also likeRELATED
Recommended to you