Technology How the rise of generative AI could kill -...

How the rise of generative AI could kill – or save – the metaverse


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Fueled by the promise of a dynamic remote interactive environment, the advent of the metaverse was seen as a turning point for the technological world. But just as quickly as it became the talk of the town, it faced serious criticism and backlash. Now people seem to lose interest quickly. In fact, Mark Zuckerberg, who reintroduced the concept of the metaverse, has stopped using it advertisers.

Just in the last financial quarter alone, Metas Reality labs division, responsible for VR and the metaverse, posted an operating loss of $4.279 billion. Meta is now focusing on building LLaMA, their large language model (LLM) competitor to ChatGPT and Bard. It seems that the rise of generative AI could slowly but surely kill off the metaverse.

Or will it?

There is no doubt that unlike the metaverse, generative AI has evolved at a rapid pace. The idea has quickly evolved from more than just a concept to taking over the better half of the world. Organizations and companies that once dreamed of the metaverse have quickly adapted to GenAI, giving the impression that the former is facing a slow and steady death.


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However, the metaverse is a social platform built on multiple technologies, such as virtual reality (VR), augmented reality (AR), and AI. It’s possible that the rapid development of generative AI could further drive metaverse growth in several ways, including:

  • Creating new objects, environments and experiences without human designers and programmers.
  • Help users create custom avatars.
  • Eradicating cybersecurity vulnerabilities by creating dynamic software that automatically scans files for virusesmalware and other problems.
  • Investigate critical cybersecurity issues.

While generative AI has some potential positives for the metaverse, there are also several potential downsides, especially from a cybersecurity standpoint. Hackers and cybercriminals are already using the technology to exploit users’ security in various ways, such as by helping them create better phishing emails. Moreover, there have been reports of hackers using tools like ChatGPT to create malware.

As AI becomes a dangerous and menacing cybersecurity threat, its implementation can become a security risk for metaverse users. This could be a major setback in its development since the concept faced with various speculations regarding its cybersecurity issues.

Not necessarily the death knell

While the ill effects of harmful AI can have a lasting impact on the metaverse, generative AI won’t necessarily kill the metaverse.

These speculations arose primarily due to the possible coincidence that Meta temporarily shifted its focus. Contrary to the claim of the netizens, 17% of companies in business, computer and IT sectors see the metaverse as a good business opportunity. Even Zuckerberg argues that this shift in focus could potentially spur metaverse development. Aside from that, while the all-virtual platform seems to be slowly and clearly dying, its application still exists in 2023:

  • Several organizations — including Nike, JP Morgan, and Gucci — that recognize its marketing potential have invested in the metaverse.
  • There are several enterprise implementations. accentuses the technology for training, onboarding, and other tasks, for example.
  • Companies like BMW have AR labs used to design and prototype new products to assess their market value.
  • Fashion brands such as Balenciaga have created futuristic worlds where characters wear their products.
  • Several production companies are now using the metaverse to organizing events such as concerts.

This deployment in a world where GenAI continues to grow and adapt shows that the technology will continue to grow.

The modern world has applied both generative AI and the metaverse to a significant number of areas. Organizations now rely on these technologies to reduce their workload and increase efficiency in running their operations. The combination of the two can dynamically change the way organizations function.

While the metaverse provides organizations with a secure and cost-effective way to do business globally, generative AI opens new avenues for growth. Their combined use could open up an entirely new way for organizations to manage their operations. It could bring new growth opportunities and ease of use, making it easy for organizations to transition seamlessly from a virtual to a non-virtual environment.

Moreover, this integration can also mean significant cost savings for organizations, especially within teams of developers and programmers. The gap between technical and non-technical knowledge was quickly bridged, leading to enormous potential for growth and development.

In other words, combining generative AI and the metaverse could dynamically shape a much more technologically advanced future.

Final thoughts

The core idea of ​​the metaverse is essentially to create a social platform. However, to make it fully functional, it needs to be integrated with interactive technologies such as VR, AR, and AI. However, the rise of generative AI does not necessarily spell the demise of the metaverse. On the contrary: they could stimulate each other’s development.

Shigraf Aijaz is an experienced cybersecurity journalist.

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