Technology Hypercasual games are shrinking while hybrid casual is on...

Hypercasual games are shrinking while hybrid casual is on the rise | To take off


- Advertisment -

Connect with the top gaming leaders in Los Angeles at GamesBeat Summit 2023 from May 22-23. Register here.

The market share of hyper casual games has shrunk by nearly 20 percentage points in the past year, but hybrid casual games are on the rise, according to a report by the mobile growth acceleration platform Liftoff.

The research is part of To take off‘s 2023 Casual Gaming Apps Report, revealing which mobile game genres and sub-genres are driving the most installs and the latest trends shaking up the mobile casual gaming market.

The total download market share of the hypercasual genre has dropped from about 50% in Q1 2021 to just over 30% in Q1 2023. Mobile game developers are adapting by combining game mechanics and layers of two or more genres. combine to create hybrid casual games.

Hybrid casual games are a new genre that evolved from hyper casual games. They contain hyper casual core gameplay and mid-core game elements. This hybrid nature allows developers to appeal to a wider audience and drive engagement and monetization.


GamesBeat Summit 2023

Join the GamesBeat community in Los Angeles May 22-23. You’ll hear from the brightest minds in the gaming industry to share their updates on the latest developments.

Register here

Hybrid casual games have broader motivational appeal and more money-making opportunities because of their mix of different layers of gameplay, Liftoff said.

Match 3 games are facing market saturation

Average CPIs fluctuated more in early 2022, but remained relatively constant at the end of the year.

Garden Affairs and BTS Island are the only traditional “match 3” games released in the past two years that have become the highest-selling titles, with the market overcrowded making it nearly impossible for emerging titles in the subgenre to break the charts.

Minigames are on the rise. About 23% of the top 200 casual games are using mini-games that differ from their core gameplay mechanics to drive aspects such as user acquisition and engagement – either as a permanent addition or as part of an in-game event.

All the highest winning casual games have competitive events. 100% of the top 10 highest-grossing casual games last year were hosted by solo tournaments. The vast majority also implemented co-op tournaments and racing events, while casual game developers work to increase the appeal of their games by tapping into players’ competitive motivations.

Joel Julkunen, chief of analytics at Liftoff’s GameRefinery division, said in a statement: “If mobile games
developers want to succeed in this competitive landscape, it’s important to capitalize on revenue-boosting trends that are proving popular with casual gamers. By adopting the latest trends, such as hybrid elements and competitive events, casual game developers can continue to drive engagement and retention while providing attractive opportunities to advertisers.

The report also includes an annual breakdown of advertising cost and revenue benchmarks. It found that simulation games have the lowest CPI (cost per install) at 59 cents per user, and North America has the highest CPI worldwide at $3.59. Android users were also seen as the more cost-effective platform to target users with an average cost of 63 cents per player compared to $2.23 on iOS. This is likely due to the continued impact of Apple’s focus on privacy over targeted ads.


The report includes three main sections and is based on the most recent revenue data from the top 500 top-grossing mobile games over the past two years, as well as data from more than 390 billion ad impressions and 16.7 billion clicks from 100 million installs. All data in this report comes from GameRefinery and Accelerate, Liftoff’s programmatic advertising solution. It is based on Liftoff’s data from February 1, 2022 through February 1, 2023.

GamesBeat’s credo in covering the gaming industry is “where passion meets business”. What does this mean? We want to tell you how important the news is to you — not only as a decision maker in a game studio, but also as a fan of games. Whether you’re reading our articles, listening to our podcasts, or watching our videos, GamesBeat helps you learn about and have fun with the industry. Discover our Briefings.

Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Latest news

Rumored Buzz on Slot Machine Strategy – Best Methods For Winning At Slots

Rumored Buzz on Slot Machine Strategy - Best Methods For Winning At Slots Table of ContentsFacts About How To Win...

Panduan Utama untuk Undang -Undang Perjudian Online Indonesia – adalah situs kasino online legal?

Panduan Utama untuk Undang -Undang Perjudian Online Indonesia - adalah situs kasino online legal? Daftar isiPerlu upaya bersama untuk menutup...

SQL Server Change Data Capture (CDC): Revolutionizing Data Tracking and Analysis

In today's data-centric world, the ability to efficiently and accurately track changes in databases is crucial for organizations of...

App vasitesile inanılmaz Pin-Up poker oyunu

ContentAzərbaycanda mövcud olan Depozit və Çıxarma MetodlarıPin Up Casino Oyunçuları üçün bonuslarİlk depozit bonusunu necə əldə etmək olarSlot maşınlarının...
- Advertisement -

Pin up indir android ⭐️ Pinup indir mobil cazino uygulamasıdır

ContentPin Up-ı iOS-lara nece yükləyib quraşdırmaq olar?Pin Up Casino Azerbaycan YuklePin Up indir android mobil Apk uygulamasıPınup İlk Üyelik...

Pin-up kazino bonusları ᐉ İlk depozit üçün promo kodu PINUPBEST

ContentRəsmi sayt Pin UpAviator Pin UP oynaya biləcəyiniz yerlər - vebsayt və proqramPin Up kazinosunda oyun kateqoriyalarıDepozit mükafatları yoxdurAndroid...

Must read

- Advertisement -

You might also likeRELATED
Recommended to you