Technology Investigating the potential of generative AI in games

Investigating the potential of generative AI in games


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Beamable’s Jon Radoff, Inworld AI’s Kylan Gibbs, Berkeley Synthetic’s Matt White and Hidden Door’s Hilary Mason took to the GamesBeat Summit to talk about generative AIs potential in games, now and in the future.

We can probably all agree on one thing when it comes to AI in games. Everything a human oversees in a gaming experience has the potential to overwhelm a human with complexity. The perception of generative AI in games is mainly focused on work use. A lot of the conversations there are about creation and how it can affect working people.

But there is another angle. AI as content managers and facilitators. Think of a game like Destiny 2, with its bite-sized open-world events. They’re fun the first few times, but the whole process gets a little stale. Imagine what an AI could achieve if it was there to mix and match content. Or if it could scale entire events based on the number of people in the area.

This view of AI is more or less central to Hidden Door’s entire business model.


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“The thing we’re building couldn’t be built without the underlying technology,” Mason said. “You could create a similar experience, but then you have to put a human in it. They should improvise and be smart. They should have access to a library of information in their heads that is really beyond the scale of what we can process cognitively.

For Mason, it doesn’t mean that people are completely excluded from the process. It just shifts them from a production role to a director role. In fact, the role of AI is not seen as content creation itself.

It is a framework for content creators to create with.

Wild West

However, there is a problem. Like many new popular technologies, everyone does their own thing. That degree of fragmentation is a problem that needs to be addressed.

“The situation right now… it’s kind of the Wild West in terms of generative AI,” said White. “AI researchers are not very good at making products. They are particularly good at creating something and then moving on to something else, and just giving up. That helps us create new innovations and things like that, but the market is fragmented.”

It’s the same problem VR suffers from. Or the Metaverse as a viable thing. The people who really love it know that some kind of unification is needed. The people who really want to make money off of it all want their own thing to be the one that explodes.

The potential for AI in games is huge. It’s hard to overstate how big it could be. If game developers can extract the tools from AI that AI enthusiasts are sure can exist, there could be a whole new world for game makers.

GamesBeat’s credo in covering the gaming industry is “where passion meets business”. What does this mean? We want to tell you how important the news is to you — not only as a decision maker in a game studio, but also as a fan of games. Whether you’re reading our articles, listening to our podcasts, or watching our videos, GamesBeat helps you learn about and have fun with the industry. Discover our Briefings.

Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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