Technology It's Spotify's turn to raise prices

It’s Spotify’s turn to raise prices


An illustration of the Spotify logo surrounded by lines of noise in white, purple and green.
Illustration by Nick Barclay / The Verge

After 12 years, the price of Spotify Premium is rising in the US. The subscription now costs $10.99 per month, the company announced today. Spotify has charged $9.99 for its Premium plan since its launch in the US in 2011. “In order to continue to innovate, we are changing our Premium pricing in a number of markets around the world,” the company wrote in a post announcing the increase. “These updates will help us continue to deliver value to fans and artists on our platform.”

In addition to increasing the price of a single Premium subscription, the cost of Duo will increase from $12.99 to $14.99, Family will increase from $15.99 to $16.99, and Student will increase from $4.99 to $5.99. According to a frequently asked questionexisting subscribers will be given a one-month grace period before the new price goes into effect.

Similar price increases are taking place internationally. For example, in the UK an individual plan now costs £10.99 (was £9.99), Duo costs £14.99 (was £13.99), Family costs £17.99 (was £16.99) and the price of a student plan remains the same at £5.99. In France, an individual subscription costs €10.99 (was €9.99), Duo costs €14.99 (was €12.99), a family subscription costs €17.99 (was €15.99) and a student subscription costs €5.99 (was €4.99).

Spotify’s rise isn’t entirely unexpected, as every other major music streaming service has announced a price hike in recent months. Apple was the first last October, Amazon followed in January this year, and both Tidal and YouTube Music Premium announced increases this month. In all cases, the core price change was the same, an increase in the cost of a standard individual monthly subscription by $1 from $9.99 to $10.99.

Spotify CEO Daniel Ek previously hinted at a price increase during an earnings call in April when he said the company was “ready to raise prices.” The Wall Street Journal previously reported that Spotify would announce its price increase this week.

While the price of Spotify’s Premium plan has remained constant for over a decade, the other subscription tiers haven’t. For example, in 2021, the company increased the price of its family plan from $14.99 to $15.99 in the US, while in the UK and some European countries it also increased the prices of its two-person student and duo plans in addition to the family plan.

The full list of countries seeing a price increase as part of today’s announcement is below:

Andorra, Albania, Argentina, Austria, Australia, Bosnia and Herzegovina, Belgium, Bulgaria, Brazil, Canada, Chile, Colombia, Costa Rica, Cyprus, Denmark, Ecuador, Estonia, Spain, Finland, France, United Kingdom, Greece, Guatemala, Hong Kong, Croatia, Indonesia, Ireland, Israel, Iceland, Italy, Lithuania, Luxembourg, Latvia, Monaco, Montenegro, North Macedonia, Malta, Mexico, Netherlands, Norway, New Zealand, Peru, Portugal, Serbia, Sweden, Singapore, Slovenia, Slovakia, San Marino, Thailand, Türkiye, United States, Kosovo.

Shreya Christina
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