Robin Wheeler, Twitter’s head of ad sales, appears to have left the company again, just over a week after Elon Musk reportedly had to convince her not to resign.
On fridaynight, Platform gameby Casey Newton reported that Wheeler had been fired from the company, though the details of why are currently unclear. Shortly after, Wheeler himself tweeted: “To the team and my clients…you were always my first and only priority” followed by the greeting emoji that has become a sign that you are leaving the company. She didn’t answer immediately The edge‘s request for confirmation that she had been fired. Twitter does not have a communications department to handle such requests.
It’s just the latest twist in the story of ad sales executives on Twitter. Earlier this month, the top advertising manager, Chief Customer Officer Sarah Personette, resigned. Then, on November 10, it was reported that Wheeler, then VP of US customer solutions, had resigned along with head of trust and security Yoel Roth, but had been convinced by Musk to stay.
It seems that her retention period was very short.
Twitter has lost a large chunk of its executives and staff. When Musk took over, he fired several top executives, including the CEO, and several more have since resigned. He also laid off thousands of employees and contractors, then gave people the choice of agreeing to work at a “hardcore” Twitter 2.0 or taking severance pay. We’ve heard that hundreds of workers chose to take the money and walk away.