Technology Sony throws Battlefield under the bus as it fights...

Sony throws Battlefield under the bus as it fights Microsoft’s purchase of Activision


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Duty is not replicable. Duty is too entrenched for any rival, however well equipped, to catch up. It has been the best-selling game almost every year for the past decade, and in the first-person shooter (“FPS”) genre, it is overwhelmingly the best-selling game. Other publishers don’t have the resources or expertise to match its success. To give a concrete example, Electronic Arts – one of the largest third-party developers after Activision – has spent years trying to produce a rival Duty with his Battlefield series. Despite the similarities between Duty and Battlefield — and despite EA’s track record of developing other successful AAA franchises (such as FIFA, Mass effect, Need for speedand Star Wars: Battlefront)the Battlefield franchise can’t keep up. As of August 2021, over 400 million Duty games were sold while Battlefield had sold only 88.7 million copies.”

Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.


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