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Code-free data integration platform dataddo announced a free plan to give business users at different levels easy access and work with data from different sources.
According to a recent questionnaire from New Vantage Partners, 97% of organizations are currently investing in data, but the drive to become truly data-driven remains elusive. Only 26.5% of survey respondents claim to have created a data-driven organization, and less than half claim to compete in data and analytics.
In a separate report Accenture also found that 74% of business users “feel overwhelmed or unhappy when working with data.”
In reality, there could be multiple reasons for these challenges, but most cite the lack of an appropriate data culture as the biggest barrier.
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“There is still a strong consensus that cultural challenges – slow adaptability to change, business process re-engineering, workforce training, data literacy requirements, organizational alignment to support business objectives – are the major barriers organizations face in their efforts. to become dates. -driven. For the fourth consecutive year, more than 90% of executives — 91.9% by 2022 — point to culture as the biggest barrier to achieving this business outcome,” according to the New Vantage Partners survey.
Datado free data integration offer
To address this particular challenge and create a better data culture within organizations, Dataddo has launched a free tier of its product – something that could get the ball rolling.
With this offering, business users can access 10 of Dataddo’s 200+ connectors and automate the synchronization of marketing, sales, financial and other cloud data with up to three dashboard applications and/or Google Sheets on a weekly basis.
In this way, without immediately investing in a paid product, organizations can kickstart data integration on a smaller scale and familiarize their employees with what needs to be done. The solution can also help test the validity of a data model in limited beta before it is fully deployed in a data warehouse.
“Once businesses outgrow our free plan, there’s no limit to how much further they can scale the integration (with paid plans). Whether they’re just starting to analyze data in Google Sheets or are ready to integrate our API into their own app, Dataddo supports businesses at every stage of data maturity,” said Petr Nemeth, Founder and CEO of Dataddo.
While the free plan limits connectors and the intended dashboard applications one could use, it does not limit the extraction limits (users can sync any volume of data) or limits the usage period of the service. In fact, Dataddo claims to be the first data integration platform to offer such a thing.
The company also offers two paid plans for users who want to take it to the next level: Data to Dashboards and Data Anywhere. The first is a full version of the free plan and gives users access to all 200+ connectors to sync data with more than three visualization tools. Meanwhile, the latter also allows subscribers to send data to warehouses, between warehouses, and from warehouses back to apps (reverse ETL). In addition, it offers a growing library of free templates for popular dashboard applications, allowing professionals of any level of data proficiency to start analyzing the data immediately.
At its core, Dataddo offers patented anomaly detection technology and automatic format harmonization to make unstructured data dashboards ready for business teams. For more advanced insights, the platform also allows users to easily merge datasets from multiple systems before exporting them to a dashboard.
“The Dataddo platform is designed for non-technical business professionals. But it’s also incredibly friendly to engineers because it allows them to leverage low-level platform activities through an API,” Nemeth added.
In addition to the free plan, Dataddo also announced the launch of reverse ETL functionality and a headless data integration product, which allows companies to build their own data products on top of the unified Dataddo API.
In 2021, the company saw growth quintupled and now serves more than 17,000 businesses and individuals, including Twitter, Ogilvy, Uber Eats, the French Football Federation, the Dallas Stars, Epic Games, Sat-7, Sallve and Emirates NBD. Other players in the same room are Denodo, Fivetran, and Talend.
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