Business 3 key lessons I've learned from working with the...

3 key lessons I’ve learned from working with the top 1% of business leaders


Opinions of contributing entrepreneurs are their own.

One of the greatest joys of my career has been working with hundreds of aspiring entrepreneurs, including those in the top 1% – owners of businesses that reach $10 million in annual sales. There are 31 million entrepreneurs in the US, and if I’ve learned anything, we’re all brave and committed. Every I know has a healthy chuckle about the adage, “Entrepreneurs are the only people who will work 80 hours a week to avoid a 40 hour week job.”

As a PR agency owner, I often work with tons of bold, successful entrepreneurs, but I think it’s worth taking a look at three of the key mindsets entrepreneurs in the 1% have taught me.

Related: 4 lessons most successful entrepreneurs had to learn the hard way

1. Every experience is an opportunity

Creative entrepreneurs view every assignment as an opportunity to get a new idea or build a great relationship. From attending a basketball game to meeting a potential new hire, successful entrepreneurs know that opportunities arise in the most unlikely of places.

By viewing every assignment as an opportunity, these entrepreneurs remain connected to the cycle of problem, cause and innovation that sets us apart. Think about every time you say, “It’s just ridiculous that…” Well, that’s an opportunity.

The same goes for people. Much has been said about the people you interact with and their impact on your success. And yes, that’s true. But pioneers know that ideas often start as seeds, and the ability to identify talent and character early in a relationship or early in one’s career is a differentiator because new perspectives and experience often combine magically.

A CEO whose fast-growing company is nationally recognized for its creative products once told me, “At the end of the day, my company isn’t a company until it can thrive without me at the helm; my next growth phase is making sure the team has everything they need to have.” must be a team.”

Every encounters a moment when he realizes that he has to let go of the reins. After years of being deeply involved in every aspect of the business, deciding where to let go of the reins is a challenge. Great leaders make it their job to identify and nurture talent.

2. See failure as a spark for growth

Few founders reach their full potential without a few failures along the way. But the differentiator isn’t just getting back up; the innovation comes along. Proactive entrepreneurial minds are willing to investigate Why something failed and identify what they can check and change. In fact, they can detect faults quickly.

Watching something not work and purposefully and deliberately changing direction is an essential skill of successful entrepreneurs. Time and time again I hear a similar story of a burnt-out or frustrated who makes a conscious choice for change, and it becomes a turning point to greatness. From changing marketing and sales tactics to new product offerings, failure and frustration are often the mother of invention. So when you’re in that place, take a hard look at how you can change your plan – after all, isn’t that the biggest benefit of being an

Related: How to Turn Failures into Wins as an

3. Recognize your own strengths

One thing the top 5% of entrepreneurs do well is know where they serve the business best (and where they don’t), and they work diligently to carve out the space they need to build that asset for business growth. to be company.

Some CEOs are natural spokespersons, and their story, voice and unique perspective is something only they can share. These CEOs thrive as brand champions and thought leaders. As one CEO of a direct-to-consumer brand who stars in his company’s TV commercials told me, “If I can’t defend this brand internally and externally, how can I ask someone else to do it? ?” These CEOs know how to take the helm of their own early stage stories, paving the way throughout their journey wherever they end up.

Some founders are technical visionaries. In these cases, the founder’s journey is critical to understanding the company’s path. No one else can see the future the way they can. A tech founder and CEO I know was so far ahead of the AI ​​boom that he already saw what would happen with ChatGPT and made sure his tech product answered problems most people didn’t know they should be asking about. Although these founders may eventually step aside to let someone else run the company while continuing to focus on future-proofing the company.

These are undoubtedly skills that are rarely replicated with the same sharpness and power of the CEO. Outstanding CEOs have a vision for the company and their role in success, enabling them to strengthen a team that supports the CEO’s best and highest time commitment. This emotional intelligence about oneself is a differentiator in success.

Securing a place in the top 1% of entrepreneurs is a mix of success factors. Still, mindset remains one of the most critical, and more importantly, it is one of the influences within an innovator’s control.

Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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