Mauricio Rosero is the founder and CEO of M2 Studios.
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For entrepreneurs and musicians, a solid identity ensures that you stand out from your audience.
Starting and growing a business comes with all kinds of hurdles, and there is one area that cannot be quantified: brand equity. It is not directly related to tangible assets such as cash, inventories or equipment. Still, I believe it is more important to the growth and development of the company than any tangible asset.
What is personal branding?
Personal branding shapes you in the eyes of the public. It is a total of your reputation, image creation and marketing. To start building your personal brand, you need to:
1. Define your brand.
The first thing to do when trying to build a brand is to define your brand. To achieve this, study and discover the needs of the people you are trying to reach. What are their frustrations? And how can you best relieve them?
Identifying who you are and your audience is essential in defining your brand. You also need to determine if there is a huge gap between your internal reflection and the external feedback you get from people.
2. Determine your area of specialization.
This is a step you must take as it is critical to creating a compelling personal brand. Identify your strengths and weaknesses and make sure you build massively on your strengths.
3. Determine your target audience.
It is essential to know that your brand cannot appeal to everyone. That is why it is necessary to define your target audience. Which category of people easily fits your ideas?
To get the best out of your target audience, you need to create a profile and experience that appeals to your target audience. By considering factors such as age, demographics, challenges, and more, you can define your target audience and make sure you get the best out of them.
4. Make your brand statement.
After defining your target audience, the next step is to decide what you want to be known for. It is essential to understand that a consistent message, tone, personality and logo ultimately builds your trust and credibility with your audience and customers. Identifying and sticking to your brand statement will give you the best representation of yourself and what you do.
5. Develop your brand communication plan.
The importance of effective brand communication cannot be overemphasized. I compare it to a wheel on a bicycle tire; a bicycle cannot do without wheels. Yes, building a brand communication plan is so important. Creating websites and a solid social media presence are the crucial components of building a brand communication plan in today’s world. Make sure you have your domain and develop your website. This allows you to create something that reflects who you are and what your brand stands for.
Another integral part of brand communication is social media presence. I cannot emphasize enough how powerful social media platforms are in 2022. Social media platforms such as Instagram, Twitter, LinkedIn, Facebook and YouTube have shown that they can have a major impact on your career.
6. Adjust and repeat.
Building your brand is great, but the work never ends there. Your brand will have to evolve as the world itself grows. Expect to encounter, anticipate, and have enough self-awareness to evolve and adapt to the evolution.
Periodically it is essential to reassess your brand and re-evaluate the components of your branding, including the vision and mission, the target audience, the brand statement and the consistency in your communication plan. Re-evaluating these components and identifying any inconsistencies can be important to the growth and development of your brand.
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