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Bart Roselli is the senior vice president of growth at Veritone One, a leading audio advertising agency helping brands maximize their influencer and audio marketing portfolios by leveraging performance-based metrics. After acquiring as much knowledge of traditional media as radio, TV and print for the first six years of his career at a small marketing firm in New Jersey, Roselli joined ROI Media before it was acquired by Veritone One. In less than a month, he interviewed and was recruited. He moved abroad to join the team.
Veritone One
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“I didn’t learn anymore,” Roselli says. “I started to get bored and I knew there was so much more to learn and expose myself to. So for me, the move was a gut decision that just felt right.”
In the first few months, he was consistently challenged to approach audio differently, which allowed him to use skills that would help the company grow into what it is today. As a result, Veritone One has grown from approximately $30+ million in annual billing to more than 10 times that per year over the past 11 years.
Step-by-step plan for growth
To grow Veritone One, the company has built a core of opinion leaders, enabling them to attract the best and brightest minds in the industry across all departments. Roselli and the team in general work in performance marketing and have always been incredibly passionate and competitive. They strive to improve holistically and individually, which has spawned an environment of forward thinking.
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As a result, everyone became addicted to driving growth and challenging the status quo, forcing Roselli and the rest of the team to discover new marketing channels. One of their methods of challenging the status quo is incorporating artificial intelligence (AI) technology into their daily practice. Adding these new tools with an already exceptional team expanded their capabilities even further and took them to the next level.
Technology at the forefront
Establishing this culture of excellence and empowering it with the latest technology has led directly to Veritone One partnering with some of the world’s most recognized organizations in the fields of fintech, medical, retail, food, beverage and more. Adding the AI tech piece gives Roselli and the team near real-time visibility into performance, increasing their agility and ability to respond as environments evolve.
“If you read about the advancements in your industry in commerce and you’re forced to respond, you’re already too late,” Roselli says. “You have to move the industry forward and you have to keep in mind that change will always meet with some resistance initially.” The foundation of this kind of thinking is what drives a team to challenge the status quo. You can’t expect to bring about change if you don’t foster this mindset, but that’s half the battle.
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Roselli says, “Ideas are cheap; execution is everything. In other words, you not only need to have the right visionaries in your business, but also the right team to execute. Putting the right minds in the right areas with industry-leading tools has directly led to our continued success as individuals in our careers and as an organization.Make sure that wherever you work, it’s not just a job.I’ve been with Veritone One for over 11 years because of the incredibly talented people I work with. That combined with a passion for what you do helps drive success.”
