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Autumn is upon us. While some people will mourn the end of summer, others will rejoice and celebrate the cooler weather and everything that comes with it, including the school week, Thanksgiving and Halloween. And your business should piggyback on that excitement to drive sales. In fact, according to the National Retail FederationBack-to-school shopping is the second largest expense of the year, with the average household planning to spend nearly $700 on related clothing and supplies this year.
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Ultimately, all seasonal changes can and should apply to growing businesses, and here’s how to boost sales at those times accordingly.
