Business The Hottest Franchise Trends for 2023

The Hottest Franchise Trends for 2023


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Where are the best business opportunities of 2023? We have some ideas.

As each year comes to a close, we at try to envision the next year for franchising. To do this, we start with some big questions: what is happening in the world and what is expected to happen next? Which industries are attracting new franchises? Which established industries are experiencing high unit growth? Where is the most spending and excitement? Next, we’ll add a bit of the intuition we’ve gleaned from this industry over the decades, identifying 10 categories that we believe will flourish next year.

This year’s list includes a number of categories that are regular winners, such as chicken, health and wellness, pets and restoration. But it also includes some that haven’t been on our radar for a few years, such as breakfast, fitness, and recreation.

From there, we share the top franchises within those categories, which in this case include over 400 individual brands. Your next big opportunity might be in one of them. Please note, however, that inclusion in this list is not a recommendation for any particular franchise. It’s always important to do your homework before investing: read the company’s legal documents, consult a lawyer and an accountant, and talk to as many current and former franchisees as possible.

BreakfastChickenEducation/Enrichment for KidsFitnessHealth and WellnessMexican FoodPetsRecreationRestorationStaff/Recruitment

Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.


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