Welcome at the ukbusinessupdates.com Exchange, a weekly newsletter about startups and markets. It is inspired by the daily ukbusinessupdates.com+ column from which it takes its name. Every Saturday in your inbox? Register here.
More companies are adopting product-driven growth (PLG), where the product itself does most of the sales, and usage-based pricing (UBP) – meaning users pay based on consumption, not on seats – than ever before. A new wave of startups is helping them succeed in this. Let’s investigate. — Anna
Enabling product-driven growth
SaaS companies adopting product-driven growth – as they do more and more – often have a problem: they know that masses of people are signing up for their product, but they don’t know which of these users their customer success team should contact to get a paid tier or upsell. to pitch features.
Finding the right leads is one of the main challenges of freemium models: some customers will never convert beyond the free tier, while others can bring in very valuable revenue as long as they get the right offer at the right time. But to know who is who, you need to make the connection between product usage and the tools that marketing and sales teams use every day.
