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Since CES is owned and produced by the Consumer Technology Association, it makes perfect sense that it would focus on consumer technology. But that doesn’t mean there aren’t important business takeaways, particularly around artificial intelligence (AI) and machine learning (ML).
That’s especially true in a year when few technologies are as popular as AI and ML, especially when it comes to generative AI, including DALL-E and ChatGPT.
We solicited feedback from vendor experts on the top AI and ML takeaways they saw coming out of CES 2023.
1. AI on the edge
“With the maturity and performance of edge AI hardware, coupled with advances in computer vision, at CES we saw not only innovative consumer products powered by AI, but also business products powered by AI to enable automation, scale and improvement . of many business processes in different market segments.
“There were many examples of AI transformation at CES 2023 and its impact on enterprises in general. Examples include autonomous robots that perform a wide variety of tasks, AI that powers farm equipment for more efficient and sustainable farming, advanced mobility applications, advanced smart home devices and more.
“Yet many industries are still on the cusp of AI transformation. AI at the edge can completely rethink our idea of how the world works around us – powering devices such as intelligent cameras, smart vehicles, autonomous robots, advanced traffic management tools, smart construction, etc. to leave AI at the source to work. AI at the edge has the power to change anything and everything, enabling new applications to make our world smarter and safer.”
—Orr Danon, CEO, Hailo
2. An AI tipping point for marketers
“CES made it clear this year that AI is at a tipping point — not just in terms of its inclusion in exciting consumer products, but also in how it integrates into marketers’ day-to-day workflows. It is clear that these tools are rapidly shifting from being seen as futuristic nice-to-haves to powerful must-have tools that advertisers need to embrace.
“There are already an impressive number of tools out there that can help with everything from streamlining personalization to predictive analysis of trends in rapidly changing markets, to ensuring marketing remains privacy-compliant. This year’s CES was definitely more compact than other years and this gave us the opportunity to explore how these tools can provide companies with greater efficiency, effectiveness and transparency, giving marketers more time to think and ultimately their reputation and connections with their customers.”
— Neil Smith, VP, Enterprise Platforms, TripleLift
3. AI and data governance and IoT
“An important takeaway for business technology leaders from this year’s CES event is the growing importance of data management in the AI and ML space. With the increasing amount of data generated and collected by businesses, it is critical for organizations to have clear policies and procedures for managing and protecting that information. To reduce the risk of sensitive personal data being inadvertently disclosed or misused, robust security and privacy policies are required to ensure that this data is handled responsibly and ethically and in compliance with relevant laws and regulations.
“Another trend that became apparent at CES is the increasing convergence of AI and ML with other emerging technologies such as the Internet of Things (IoT). This has the potential to unlock a wide range of new use cases and business opportunities for organizations that can leverage them effectively. Companies that can effectively use these technologies will be well positioned to drive innovation and gain a competitive advantage in their markets.”
— Amey Dharwadker, Chief Machine Learning Engineer, Facebook
4. Conversational AI will become even more integral to the customer experience (CX)
“In the AI space, the technology on display at CES reinforces our belief that conversational AI will become even more integral to great customer service by 2023. We’re seeing a continued shift away from talking about products and a greater focus on conversations, whether they’re multimodal, chat or voice.
“Multimodal is going to be a big deal because it provides a great self-service option that can guide customers through a flow just like a live agent would through voice and screen guidance, but without the need for an agent. It’s a similar command, but without having to wait.
“We see that more than half of potential customers are looking for a multimodal experience as their first implementation. They also see that 90% of customers use two or more channels – often starting with voice and then moving to WhatsApp, web chat or SMS. We expect that to grow in 2023.”
— Andrei Papancea, CEO and co-founder, NLX
5. AI and ML were all over the place at CES
“A common thread in much of what I saw at CES this year was a focus on AI and ML. Tech leaders on the showroom floor showcased everything from the use of AI in advertising and marketing to autonomous applications for vehicles, drones and deliveries. There were also examples of AI software helping stakeholders in healthcare, consumer technology, digital content moderation, and many other industries.
“As technology leaders continue to iterate technologies for specific applications, they should see this AI disruption as an indication of where the industry is headed. AI will be critical in automating solutions and mimicking human likenesses to enable better user experiences for humans.”
— David Finkelstein, CEO, BDEX
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