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Innersloth’s Among Us has now passed 500 million downloads on mobile game stores, nearly five years after it originally launched there. Alongside the milestone, Data.ai released a new report charting the game’s progress from “obscure mobile title” to becoming a staple of everyone’s games library.
While now playable on PC and console, Among Us originally launched on the App Store and Google Play in 2018. Data.ai’s charts show that Among Us didn’t really take off until the third and fourth quarters of 2020 records in Q4 2020 with 230 million global downloads on mobile. Among Us was a popular social game during the pandemic, offering players the opportunity to connect with and enjoy their friends despite the need for social distancing.
The report also shows that gamers in the US represent the bulk of the user base. Brazil and India are second and third in size respectively. It has generated $91.7 million in consumer spending on mobile since its launch. Innersloth has launched the game on all major consoles, including an Among Us VR adaptation last year.
Lexi Sydow, Head of Insights at Data.ai, said in a statement: “By combining multiplayer gameplay – typically used and popularized by core game genres such as Battle Royale – with hypercasual elements of arcade games, Among Us has attracted a large and highly engaged audience. .The highly customizable gameplay settings help keep the game fresh and allow users to adjust settings to best suit gamer preferences – strategic elements that help to strengthen retention.These unique gameplay strategies continue to drive success for Among Us, as the game also ranked #1 by monthly active users worldwide in the Mafia/Betrayal subgenre in the first two months of 2023.”
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