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Nexus has secured $10 million in funding to expand its in-game software that allows developers to easily deploy Support-a-Creator programs into live-service games.
Support-a-Creator programs reward content creators who promote games to their audience. Players can enter a creator’s code during checkout and a portion of the sales proceeds will be shared with the creator. This not only incentivizes creators to drive traffic to games, but can also lead to another revenue stream that makes content creation more sustainable. epic games’ Fortnite has popularized this program and since then more titles have added them.
Nexus is an attractive option for studios that do not want to develop this software from scratch. In addition to in-game implementation, Nexus also manages global payouts, taxes, and analytics for developers. In addition, Nexus offers support for influencer relationships and marketing activations.
The company already works with Capcom, Hi-Rez Studios, Grinding Gear Games, Ninja Kiwi, 1047 Games and more. After adding Nexus’ software to their titles, Ninja Kiwi and 1047 Games reported more engagement, higher conversion rates, and more spending.
“With this investment we can continue to expand the self-service side of the Nexus platform, which will enable rapid deployment of Support-a-Creator programs – enabling publishers and content creators to succeed in the ever-evolving video game industry,” said Justin Sacks, CEO of Nexus.
Griffin Gaming Partners led this Serie A round. Sony Innovation Fund and Valhalla Ventures participated alongside previous backers such as Pace Capital and S3 Ventures. In addition, content creators including CohhCarnage and Berlezzy participated.
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