Tel Aviv, located in Israel resonance aims to build the “digital square foot” and prepare the built world for its “mixed-reality” future. The company aims to transform physical spaces into intelligent, digitally powerful environments.
After successfully growing and directing the $60 million sale of Pebbles interfaces with Meta’s Oculus in 2014, Emil Alon founded Resonai to develop a new operating system that would bring together the physical, built world with emerging digital and web technologies.
“Augmented reality is going to dramatically change the world we live in and the way we experience it today,” he told VentureBeat. “It requires a new paradigm of ownership, responsibility and privacy in a world where everything can be seamlessly reshaped for users at any time.”
The company recently received $20 million in a Series A expansion funding round with investors such as Meitav Dash, a TSE-traded Israeli institutional investment house; Blue Square Israel, the second largest retail chain in Israel; and Irani Ventures, the investment arm of Irani Corp (Factory 54), the exclusive representative of the world’s leading fashion brands in Israel.
A digital infrastructure for the physical world
Resonai’s enterprise computer vision technology enables building owners and operators to turn their properties into new digital assets. Vera, the company’s core platform, serves as a new digital infrastructure, enabling the integration of powerful technologies such as IoT, artificial intelligence (AI), and augmented reality (AR) so that they can be put to work on the physical buildings and properties. to improve the world. Vera facilitates hyper-accurate, location-based applications and experiences throughout the building lifecycle for relevant stakeholders such as property managers, facility managers and consumers in commercial spaces such as malls, retail, entertainment, offices and hospitality.
“Across the globe, commercial real estate owners and operators are faced with the reality that their portfolios and traditional business models are under pressure and that their survival is increasingly threatened by broad shifts in society and consumer behavior towards more modern, hybrid , digital ways of living and working,” says Alon. “At Resonai, our mission is to cultivate a new kind of built environment that can thrive in this rapidly changing world.” Resonai does this by enabling commercial real estate owners and operators to convert their physical properties into operationally efficient, intelligent digital assets that enable innovative experiences and create new data-driven revenue models.
By integrating computer vision with accurate indoor mapping and location tracking services, Vera creates an intelligent digital twin of any commercial building. This digital twin then serves as the operating system for a wide variety of applications aimed at improving business operations and deploying compelling consumer experiences, while also opening new, non-traditional revenue streams.
A New World of AR Experiences from Resonai
Building owners and marketers can use Vera to launch innovative AR experiences and applications, such as digital concierge services, indoor navigation and signage for personal assistance, and enhanced loyalty programs. They can also turn a property into a 3D digital canvas to create new media units, launch mixed reality offerings, and deliver personalized, immersive AR experiences accessible through visitors’ mobile devices.
Vera also serves as a powerful tool for real estate and facility managers, allowing them to visualize and access their buildings anywhere, anytime. That means they can control their IoT devices more efficiently and use integrated data to manage energy consumption, occupancy, HVAC and much more across different portfolios. Managers can proactively identify maintenance issues; accelerate, prioritize and accurately locate needed repairs; increase customer satisfaction through space and revenue optimization tools, such as virtual tours; and initiate AR training to effectively train employees in individual buildings in the equipment they will be working with.
“Our patented visual positioning technology enables precise positioning in six degrees of freedom. Our technology is limitless in the scale of buildings we can scan and process. We provide an SDK focused on enterprise solutions and integrated AR applications, with app management tools for developers and customers. We also have a range of management tools, including content deployment and publishing, permission management, and visualization tools. This 360 offering is what sets Resonai apart,” Alon said.
International growth
Resonai has partnered with a growing number of real estate and construction companies around the world, including Kajima Construction, Takenaka Construction and GoldBeck Construction, as well as transportation companies such as JR Tokai and real estate companies such as Vonder Properties in Europe. It also partners with a growing list of retail companies, including one of the largest wholesale shopping center operators in the world.
“As the physical environment and the digital world become more intertwined, Resonai offers commercial property operators and property managers the opportunity to revolutionize their assets for the digital age – attracting new customers, providing powerful monitoring and data analytics capabilities. and new revenue streams,” said Amir Rosen, CEO of Irani Ventures. “Since we were first introduced to Resonai and its Vera platform, we have been impressed by its potential to completely reshape both the visitor experience and operational management across a wide range of commercial spaces, from shopping centers and major entertainment venues to office buildings and hospitals. We are proud to support Resonai as they continue to expand the Vera platform and enter an exciting new phase of growth in the coming months and years.”
Bringing the total amount raised in Series A to $30 million, the new funding round will be used to continue Resonai’s growth in the US, Asia and Europe. In addition to Blue Square Real Estate and Meitav Dash, Resonai has received funding and continued support from existing and new global investors, including SBI, Vive Nevo, Redds Capital and others.
The funding will also fund further development and expansion of its proprietary Vera platform, as well as support sales and marketing programs to build a pipeline for the company’s next round of growth.
“Of [Vera’s] global presence and growing pipeline, we expect to see significant growth as we resolve the most acute pains of real estate owners, operators and developers and build their business[s] for the future,” Alon said.
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