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Robin Games today announced the official launch of its mobile interior design game, Playhouse. The company’s first title allows users to design rooms and spaces with a variety of furniture from partner brands.
playhouse is, in the words of Robin Games, “a new immersive way to consume your favorite digital content – bringing in the web’s favorite editorial brands, lifestyle brands and content creators.” Players can design interior spaces using a drag-and-drop mechanism, adding different furniture and art to each room. Other players can also rate each other’s designs.
In an interview with GamesBeat, Robin CEO Jill Wilson said of Playhouse, “One of the main reasons we wanted to make Playhouse and lifestyle games in general is because we see a gap in the market for truly expressive, creative games. funny to think of interior focused game as pretend play but we do – it’s a different kind of fantasy than what is typically explored in games but designing spaces with beautiful pieces is a real world fantasy for many people .”
Wilson also added that the market had room for a different kind of mobile game. “There are many games made with women in mind that fall into the ‘casual’ bucket of shorter play sessions and lighter gameplay. I think “casual” is a funny word to describe these games, as I’ve often seen play patterns of their audiences that are anything but casual. What we wanted to do with Playhouse was to create deep and engaging gameplay with longer sessions and more midcore game patterns, as we believe this format best suits the genre and the player’s desire to immerse themselves in creating their to design.
Playhouse is available on iOS and Android through the App Store and Play Store respectively.
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