TikTok users will soon have a new way to flag their videos — and their TikTok presence — on other platforms.
Users can mark their newest or most popular clips or select videos to display on their Linktree. Viewers, meanwhile, can play TikToks natively in Linktree without leaving the app. It’s also good for TikTok to allow TikToks to live off the platform and still connect to a creator’s profile – reposted videos regularly go viral elsewhere, and the audience that visits the creator’s Linktree pages essentially gets an example of what’s on TikTok.
Showcasing your most popular TikToks on a Linktree page can be a resume of sorts for creators looking to sign brand deals or grow their profile through their TikTok success. The new Linktree integration was announced at TikTok’s entertainment and advertising event, where the company also introduced updates to its creator marketplace, which connects content creators with brands seeking influencer partners.
Earlier this month, the public got a rare glimpse into the finances of TikTok parent company ByteDance as it continues to push for growth. The Wall Street Journal reported ByteDance losses exceeded $4.7 billion in the first three months of this year, with revenue of $18.3 billion in the same period.
