Two key industry events for tech decision makers led our coverage this week: Nvidia GTC and Dreamforce. Nvidia introduced several AI-infused updates, with a focus on expanding its technologies to equip businesses with tools to succeed in the metaverse. One of the headlines was the release of its first software and infrastructure-as-a-service offering: Nvidia Omniverse Cloud. In addition, the tech giant also announced that it is expanding its partnership with Deloitte in an effort to accelerate enterprise-level AI adoption to drive innovation of metaverse technologies.
In a similar vein, this week at Dreamforce, Salesforce introduced a new customer data platform (CDP) to automate and analyze large amounts of customer data in an effort to further support data-driven digital experiences for consumers in a world that is constantly moving forward by technology. A guest piece for VB, written by Olga Dogadkina at Emperia, looks at the evolution of customer experiences in the metaverse and digital spaces. She notes that while the metaverse and related experiences have yet to be established in many ways, it is important for brands to start research and action to develop these experiences sooner or later.
As new technologies emerge in these ecosystems and across industries, security risks will naturally arise. On that note, Gartner’s latest Magic Quadrant for Unified Endpoint Security suggests that consolidating these tools into tech stacks will become increasingly important for enterprise security teams to monitor endpoint security while proactively protecting businesses from attacks and vulnerabilities.
Here’s more of our top five tech stories of the week:
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- Nvidia launches Omniverse cloud services in 100 countries to power the metaverse
At the GTC event, Nvidia announced its first software and infrastructure-as-a-service offering – Nvidia Omniverse Cloud – a suite of cloud services for artists, developers and business teams to design, publish, operate and experience metaverse applications anywhere.The technology leverages the cloud to harness the powerful power of data centers to enable Omniverse tools wherever users are. The company claims that now more than 700 companies and 200,000 people are using Omniverse technology.
Omniverse Cloud is based on the open Universal Scene Description (USD) standard for interoperable 3D assets.
“The metaverse, the 3D Internet, connects 3D virtual worlds denominated in USD and viewed through a simulation engine,” Nvidia CEO Jensen Huang said in a statement. “With Omniverse in the cloud, we can connect teams around the world to design, build and operate virtual worlds and digital twins.”
- Dreamforce 2022: Salesforce Introduces Genie CDP to Enable Real-Time Customer Experiences
This week at its annual Dreamforce conference, Salesforce announced the launch of Genie, a real-time customer data (CDP) platform that can help businesses deliver enhanced experiences for their customers.The amount of data is growing rapidly and businesses need a way to act on information as soon as it’s generated – to acquire, retain and satisfy new customers. This is where Salesforce’s latest innovation, Genie, comes in.
“Milliseconds matter to every industry in every industry in this new world of data-driven digital experiences,” said Bret Taylor, co-CEO of Salesforce. “That’s why we developed Genie, the most important innovation in the history of the Salesforce Platform. Genie makes every part of Customer 360 more automated, intelligent and real-time, enabling customer experiences that were not possible before and deepening every relationship.”
- Unified Endpoint Management (UEM) Tools: What’s New in Gartner’s Magic Quadrant
Consolidation and its effects on the strategies of leading Unified Endpoint Management (UEM) vendors is a core theme echoed in Gartner’s latest Magic Quadrant for Unified Endpoint Management Tools.“Having five different agents, five different vendors on an endpoint is a lot of overhead to manage, especially when I have all these exceptional cases, such as external users and vendors. So number one is consolidation,” said Kapil Raina, vice president of zero trust, identity and data security marketing at CrowdStrike.
There is ample room for consolidation as the number of security checks per device increases, to an average of 11.7 per device, according to Absolute Software’s 2021 Endpoint Risk Report.
CISOs are looking to UEM vendors for greater integration and cost savings, another dominant theme of this year’s MQ.
- The Metaverse: Land of Opportunities for Retailers
While everyone agrees that the metaverse is coming, there’s no broad consensus on what it really is and how it’s going to work.Consumers may be excited about shopping in the metaverse, but businesses still have a lot to learn about designing compelling virtual retail spaces that consistently drive sales conversions.
The metaverse is a work in progress, calling for innovative technology, up-to-date data management and analysis, fresh produce and a groundbreaking approach to commerce. But even as “everything evolves,” metaverse expert Cathy Hackl believes brands should start building their metaverses now. “If you wait a year and a half or two to do something, to have a clear strategy,” she warns, “it might be a little too late.”
- Nvidia and Deloitte partnership aims to accelerate AI adoption
Nvidia and Deloitte today announced an expanded alliance on Nvidia’s GTC. This new partnership will help Deloitte customers innovate and expand AI and metaverse services.“AI and metaverse technologies are reshaping the foundations of our economy,” Nvidia founder and CEO Jensen Huang said in a statement. “Together, Nvidia and Deloitte can help companies adopt AI to create new products and services that reinvent their industries.”
The “privileged partnership” announced today builds on a two-year relationship between Deloitte and Nvidia. Deloitte customers now have access to the Nvidia AI and Nvidia Omniverse enterprise platforms, enabling the development, implementation and deployment of advanced tools such as edge AI, speech AI, recommendation systems, cybersecurity, chatbots and digital twins.
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