Why big celebrities and well-known brands are embracing the metaverse

It seems like every other day news comes out that a celebrity has dropped a new NFT collection or a commercial chain has launched a metaverse space. While much of this has been written off as a fad, it’s interesting to note the names that are starting to get involved.

The truth is that engaging fans and customers in the Web3 space brings multiple practical benefits, and these popular entities are starting to take notice. What’s more, this may just be the beginning of a wider shift in how people use the World Wide Web.

Big names, big moves

The rise of metaverses and Web3 has exploded in pop culture. It seems like only yesterday that Jimmy Fallon discussed NFTs with Paris Hilton, and just months later, a wave of other high-profile celebrities and high-profile brands have taken steps toward the decentralized web revolution.

For starters, few celebrities have jumped harder into the metaverse than Snoop Dogg. Not only was it revealed last year that Snoop himself was a Major NFT whalebut the rapper has also launched and even recreated his own collection of digital assets (known as “The Doggies”) his mansion in The sandpit other way around.

Other celebrities such as Justin Bieber have hosted virtual concerts in the metaverse, and even Prince Harry and Meghan Markle launch their metaverse platform for hosting everything from business meetings to “public” gigs.

It doesn’t stop with celebrities either. Major brand name companies bring their businesses to Web3 to engage fans and customers. Recently, Nike launched “Swoosh”, a Web3 platform designed to create new, inclusive digital communities and experiences and serve as a home for Nike virtual creations. Members can collect and create virtual products, such as shoes and sweaters, which can then be traded on an open market.

Other popular clothing companies such as Adidasand even high-fashion labels such as Gucci And Prada, experiment with metaverse spaces and offer their own NFT collections. While there are many more examples, it shows how powerful influencers across multiple industries are beginning to take notice of Web3’s potential. But why?

The reason for the pivot to Web3

This growing interest has to do with what Web3 represents: a new era in the Internet as we know it, an era where people have control over their data and where information can be privately secured by customers and accessed through a wide range of services and services. experiences. The potential is huge and puts control back in the hands of the individual.

This means that the celebrities and brands already active in Web3 can take advantage of a “first-mover advantage” by gaining exposure among early adopters. This progressive mindset helps build loyalty and provides a means to offer authorized, verifiable merchandise, credentials and experiences to both customers and fans.

At the same time, these early adopters can increase their trust and accountability thanks to the transparent and secure promise of blockchain.

No whim; only the beginning

These benefits are already being seen by the most progressive people, but the future offers so much more.

Artists can release exclusive content such as private concerts in the metaverse while providing fans with more complex forms of interaction. Things like virtual meet and greets, VIP access to exclusive merchandise and even unlocking tickets for physical performances can all become part of the Web3 experience.

Brands can continue to promote the idea of ​​metaverse malls, which allow everyone to view physical and digital goods in 3D before making a purchase. This can also greatly improve customers’ ability to customize and view their goods in real time. NFT-based loyalty programs can offer customers bonuses such as discounts and add-ons, giving the companies using them a clear reason for repeat business.

Celebrity Web3 domains like parchilton.nft are essential in helping people enter Web3 and the metaverse, thanks to their usefulness. These domains are not just a form of social signaling and trend tracking; they can be used as a digital identity that can track the holder through the metaverse and replace long, complicated wallet addresses with something as simple as Sandy.nft, making it easier to send and receive crypto.

More than likely we’ve only seen the tip of the iceberg on how famous people and companies can use Web3 for wider engagement. New promotional campaigns can take advantage of the benefits of NFTs and blockchain, and customers will have more security in their purchases and online interactions than ever before.

We are already seeing the beginnings of this paradigm shift, and there is no doubt that more global brands and celebrities will be making their own contributions to Web3 in the near future.

Sandy Carter is SVP and channel chief at Unstoppable domains.