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Gaming lifestyle organization XSET has acquired Queens Gaming Collective to further its goals of promoting inclusivity and diversity in gaming. XSET and Queens are relatively new organizations; both were founded in 2020. Last year, XSET raised $15 million in Series A funding.
Queens Gaming Collective’s mission to promote and empower women in games. The organization has signed 15 women as talent, including streamers, presenters, cosplayers, professional athletes, musicians and models.
“As XSET is already a globally recognized gaming lifestyle brand, it is important that we partner with those who share our vision to ensure diversity and inclusion in gaming,” said Greg Selkoe, CEO and co-founder of XSET. “We are excited to bring them to XSET to work together to create new opportunities, revenue streams, merchandise and everything else to support The Queens.”
“It’s not easy being a woman in a male-dominated industry like gaming. There are a lot of challenges that come with it,” added Erin Ashley Simon, XSET Chief Culture Officer. “That’s why I look forward to working with this amazing group of women who want to challenge the status quo, think outside the box, and have fun along the way.”
Add talent to XSET
XSET has said farewell to a number of key executives in recent months. Remarkable, co-founder Marco Mereu left the company in November 2022 to launch M80, a new gaming lifestyle brand. The former head of social services Nate Schanker, followed soon after. In addition, co-owner and chief experience officer Rob Martin joined XSET January. Martin joined the team as part of XSET’s earlier talent agency acquisition Astoic management.
XSET has hired countless people over the past few months. These include veteran Hollywood producer David Luke as its chief content officer and Amy Honest Roberts as director of public relations.
This acquisition gives XSET valuable talent, both in front of the camera and behind the scenes. Notably, Queens Gaming Collective co-founder Justin J. Giangrande, will now serve as XSET’s new lead talent.
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