Technology Animoca Brands and Planet Hollywood are launching Club 3...

Animoca Brands and Planet Hollywood are launching Club 3 as a physical private club with Web3 benefits


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Animoca brands and Planet Hollywood launch Club 3, a physical private club with exclusive benefits and programs for the Web3 community.

Animoca Brands, which promotes digital property rights through Web3 technology, such as non-fungible tokens (NFTs), has formed the Meta Hollywood joint venture with Planet Hollywood.

Club 3 is a members-only club that will act as the physical meeting place for the larger global community involved in Web3, NFTs, and open metaverse industries.

The first CLUB 3 location will open in the heart of Los Angeles, California’s famed Sunset Boulevard in the second half of 2023. It will be a 10,000 square foot facility with several dining options, including a main dining room and a restaurant on the rooftop, eclectic bars and a cocktail lounge, meeting rooms, karaoke rooms and other facilities.


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In addition, Club 3 offers fully programmable spaces for experiential events available both in person and virtually, such as industry events, community gatherings, lectures, experiences, seminars, AMA sessions and more.

After opening its first location, Club 3 plans to expand in multiple iterations in the world’s most popular cities, including New York, Miami, Tokyo, London, Paris and Hong Kong.

Club 3 offers four membership types: Founding, Social, Global and Corporate Memberships. Membership benefits include access to membership-type features and all members can communicate with each other through Club 3’s exclusive community chat. All four membership types are available at launch from internal sales.

The Social Membership gives the owner access to one specific Club 3 location. The Founding Membership is an exclusive pass available in a limited number per club and offers special benefits such as access to a private lounge for founders only and other benefits. The Global Membership, an upgrade to all membership levels, gives owners access to all Club 3 locations around the world.

Memberships are available as coinable NFTs and interested parties can go to to reserve a place on the waiting list. The one-time membership fees for a Social Membership and Founder Membership are $2,500 and $7,500 respectively. All memberships can be upgraded to a global membership for a $1,500 fee.

Planet Hollywood Group Chairman Robert Earl said in a statement: “I am proud to be a partner in Club 3. Imagine a club made up of groups of like-minded individuals – the setting is designed to be comfortable with great food, delicious cocktails and exciting programming. Club 3 is truly international, both in its global footprint and membership base – join our journey as we prepare to launch our first Club 3 in Los Angeles.”

CLUB 3 will integrate Web3 mechanics into club operations, such as community voting on seasonal menus, specialized benefits, and joint promotions for select NFT projects and membership holders.

“Club 3 will nurture and energize the wider Web3 community and serve as a launching pad for those seeking to learn more about this new world,” Yat Siu, executive chairman of Animoca Brands, said in a statement. “Members will interact with the club’s many facilities and experience what Meta Hollywood has to offer. With this project, communities in the Animoca Brands ecosystem will have access to new opportunities.”

With Hollywood is a community-first ecosystem for entertainment fans and creators, providing exclusive access and tools (URL and IRL) at the intersection of Hollywood and Web 3. With access to a collection of over 60,000 movie memorabilia items.

GamesBeat’s credo in covering the gaming industry is “where passion meets business”. What does this mean? We want to tell you how important the news is to you — not only as a decision-maker in a game studio, but also as a fan of games. Whether you’re reading our articles, listening to our podcasts, or watching our videos, GamesBeat helps you learn about and have fun with the industry. Discover our Briefings.

Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.


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